adidas Originals has launched the official EQT campaign, Born in the 90’s. Having launched the reimagined EQT back in January, March sees the 90s footwear franchise take to the streets. adidas Originals started a story, drawing parallels between young born free originals in Johannesburg and the birth of EQT in ’90’s Berlin.
Fusing archival references with innovative materials and technology, EQT is a symbol of only that which is essential and represents the best of adidas Originals. Pushing newness in product, the March drop continues the bold evolution of the 3-stripes Equipment series, and is available from adidas Originals stores, adidas.co.za, AREA3 and selected retailers. In celebration of new EQT, which drops today, adidas Originals presents Born in the 90’s – a photographic project featuring all ’90’s originals.
If you were born in the ’90’s come down to one of the below-listed locations to take part in the project, and stand a chance to win an adidas voucher worth R3,000.
Friday 24 March
- Shelflife, Keys Art Mile from 1pm – 6pm
- DJ, food and bar and in store product display
Saturday 25 March
- AREA3, Braamfontein from 10am – 3pm
- Premium window display and in-store EQT takeover
Saturday 25 March
- adidas Originals store, Sandton from 10am – 3pm
- In-store photo experience
Sunday 26 March
- Thesis, Soweto from 12am – 5pm
- DJ, food and non-alcoholic refreshments
Be there to feature in it.
