A few months back, Yeezy Mafia, well-known for leaking some of adidas’ biggest upcoming releases, broke the news that adidas would be partnering with HBO to drop a collaboration for the various houses of Game of Thrones. Now, a few weeks away from the start of the eighth and final season of the hit show, adidas has made the announcement of the adidas x Game of Thrones Ultraboost official.
The show has ingrained itself in modern pop culture. The world of Westeros is well-known among Game of Thrones fans, with a number of houses overseeing the various parts of the seven kingdoms. As part of the collaboration, adidas has reimagined a few limited edition Ultraboost silhouettes for six houses from Westeros, including House Lannister, House Stark and House Targaryen, as well as the Night’s Watch, White Walkers and Daenerys.
Each of the silhouettes features their respective sigils on the tongue, as well as the motto on the heel tag. The designs are inspired by the motifs of each of their banners to create striking and bold colourways. The build of the shoes features the signature Boost midsole technology for unrivalled energy return, a Primeknit upper for lightweight performance and the heel counter for adaptability and support.
The limited-edition adidas x Game of Thrones Ultraboost is set to drop on Friday, 22 March 2019, and will be exclusively available on adidas.com, as well as via the adidas app and selected retailers.
No word as yet as to whether they will also be available in South Africa.
