adidas has always been about sport and fitness. The brand has been a forerunner in this segment since it was established in 1949. Now, it has expanded its base of sports/training activities with the introduction of the adidas HIIT Collection.
The adidas HIIT collection aims to align with the needs of the next generation in need of physical and emotional release. It celebrates the euphoric feeling a HIIT workout brings with it, with additional energy and focus. Furthermore, it brings with it sweat-wicking materials, keeping athletes feeling cool through their workouts.
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The adidas team has been researching the effects of the pandemic when positioning their next line. As a result of this research, the team came back with the following statistics:
- 58% of teenagers and young adults experience screen fatigue as a result of the pandemic
- 74% have witnessed feelings of isolation and disconnection
- Most shockingly, 56% believe humanity is doomed
While the team admits there are no quick fixes, studies have shown that HIIT workouts assist in releasing serotonin. This is known as the “happy hormone”, a positive effect on both your physical and emotional well-being. And this spawned the idea for the adidas HIIT collection.
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adidas has developed a few new technologies when delivering the new HIIT collection. This includes advancements for both the footwear and the apparel ranges. Further to this, and in keeping with the brand’s goals, the collection will continue its push to help end plastic waste. Each item in the collection is made in part with recycled materials.
For apparel, adidas has launched the new AEROREADY and HEAT.RDY technologies. These maximise the airflow onto the body while also keeping you cool and dry at the same time. Additionally, each of these also brings with it bold, colour-blocking prints and streamlined designs.
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The adidas HIIT Collection is available online at adidas.co.za.
The collection is also available at adidas stores across the country, as well as the adidas app.
For footwear, adidas has launched the Dropset Trainer in various colourways. Key pieces from the apparel range include the Best LVL Tight for women, HIIT Crop Top for women and D4T T-Shirt and Shorts for men.
