adidas Originals has dropped the new Iniki sneaker, a creation born from a clash between a retro upper and a modern sole unit.
The Iniki, the Pride of the 70s, is an evolution in style, uncompromising and new. The sneaker brings together different street cultures in music, fashion and art, as well as brings about a new creative movement. When this new movement builds into a momentum, a new style identity develops around it too. It is this phenomena that is symbolised by the Iniki collection.
The new Originals silhouette pays homage to the original decade of running, and adidas brings its latest sneaker back to its spiritual roots. The DNA of the three-stripes and the progressive language of the 70s forms a pure symbiosis of authentic form and modern functionality for both men and women.
The adidas Originals Iniki “Pride of the 70s” is available nationwide at adidas.co.za, and various other selected adidas Originals stores and retailers, at a retail price of R2,299.
