Earlier this year adidas Originals successfully launched the introduction of the reimagined EQT in March, which took the sneaker around the country with the ‘Born in the ’90s’ campaign. The range was then extended with the EQT Support 93/17 and EQT Support RF. This time around, adidas Originals unites the contemporary EQT Cushion ADV silhouette with a symbolic colour of ‘Equipment’ history to create the EQT Blue Pack.
The new design sees the evolution of the original EQT Cushion 91 silhouette, with the EQT Cushion ADV featuring a fluid Primeknit upper, with welded synthetic overlays and structural nubuck quarter panels. The sneaker is further accented by the webbing tape 3-stripes mark, with reflective accents. The finishing touches are derived by means of nostalgic ghillie lace system, which is placed on top of an EVA midsole with a moulded PU heel cage for comfort and support.
The EQT Cushion ADV pays tribute to the 1995 generation of the EQT with four unique colourways, which integrates the Equipment’s distinct EQT blue into the design. The sneaker features dominant tones with subtle accents, which is contrasted with the classic sportswear colours such as the white, grey and black variants. The end result is a measured tribute to an iconic 90s sport shoe design, framed by a silhouette that continues to push the story into the future.
The adidas Originals EQT Cushion ADV range will receive a global release on 7 December 2017, which will be available at various adidas Originals outlets.