adidas has always pushed the boundaries of creativity to the limits with cutting-edge and innovative concepts throughout its history. adidas Originals has taken inspiration from its archives, once again, design the Never Made product line with great appreciation for its past.
The Never Made collection features a mix of past icons and designing them for the future. Silhouettes from its archives have been reimagined, swapping out some of the old for newer technologies and innovative toolings. The entire collection consists of six distinct silhouettes, all of which provide a window into the brand’s design process in creating the newest adidas Originals footwear concepts. The sneakers‘ inspiration spans across three decades (70s, 80s, 90s), and explores the intersection of past and future by reinventing iconic silhouettes through the lens of the brand’s most innovative products.
Silhouettes from the new range feature products from the Line of Descent series, including the Country x Kamanda and Marathon x I5923. The iconic archival-inspired silhouettes merged with modern-day technologies. The Country x Kamanda fuses aggressive all-terrain-inspired detailing across two eras, while the Marathon x I5923 sees one of the brand’s earliest running silhouettes remade with BOOST technology, bringing the past into the future in unexpected ways.
The modern-day icon, the NMD series, forms the basis of three new silhouettes with 80s inspired influences. The Micropacer x NMD R1, Boston Super x NMD R1, and Rising Star x NMD R1 form part of this range. To round off the collection, focusing on one of the most important decades in adidas Original’s recent history, the genetically Modified 90’s Tech series – Feet You Wear and EQT. These influences were used in the creation of the X930 x EQT.
Inspired by our past in order to inform the future, the Never Made collection seeks to reinvent the design process through experimentation with unexpected combinations. The collection will available at adidas Originals stores across the country, as well as selected retailers and online at www.adidas.co.za. All silhouettes will be available from 17 October 2018.
For additional imagery from the Never Made range, check it out here.
