The Ultraboost range has been a staple for many runners ever since the first silhouette was launched in 2015. Today, adidas launched their all-new Ultraboost 19 range across the globe, with South Africa being amongst the first to receive the official drop. Media, runners, influencers and VIP guests attended a launch hosted by adidas South Africa which kicked off proceedings at their performance store in Sandton City.
The adidas Ultraboost 19 is the company’s most responsive, energy-charged variant of the iconic running shoe released to date. The silhouette has been inspired by a new era of running, which sees more creative ways of hitting the streets, whether in a social setting, giving back to the community, or simply to get fit. In celebration of this new trend, adidas has launched its own “Recode Running” campaign, which highlights how runners transform the sport every time they run.
The Ultraboost 19 underwent significant changes in its design, adidas approaching it in a more minimalist mindset with the silhouette streamlined into only four distinct parts. In addition to this, the Boost midsole provides 20% more energy return with every stride than any of the previous Ultraboost trainers prior.
The newly added Torsion Spring aids runners by propelling them forward effortlessly, adding to the already boosted performance. The 3D Heel Frame gives the foot a cradled comfort to remove stress during stride impact for support and stability. The design is completed by means of the Primeknit 360 upper, which wraps the foot in a sock-like approach.
adidas South Africa hosted their version of the Recode Running at the Ponte Towers in downtown Johannesburg, which runners took flight, climbing 55 floors to reach the top, where we were gratefully greeted by refreshments and healthy snacks.
Unfortunately, none of the runners were able to beat the sub 6-minute time previously set at the venue. The venue itself has been transformed, much like the Ultraboost, into a vibrant and bustling ecosystem, with activities for kids to develop various skills through various programmes.
Later the evening, I took the Ultraboost 19 to the streets, where I beat my personal best time for my 6km run by almost 90 seconds, down to 26m54s. Stay tuned for the full review soon.
The adidas Ultraboost 19 has been designed with inputs from well over 1000 runners across the globe to make it the ultimate running partner. The silhouette is available from today, 21 February 2019, at adidas outlets around the country, as well as online at adidas.co.za.
