There has been plenty of movement within The Foschini Group (TFG), expanding on its streetwear collaborations across many of its stores. This time, the company has collaborated with Anatomy under the Sportscene umbrella for a new capsule. Anatomy introduces the ‘Nothing But Purpose’ collection.
The launch took place at Kalashnikovv in Braamfontein, Johannesburg with a unique take on a fashion show. It was attended by those in the fashion industry, influencers and respective media partners.
The collection presented features bold designs with substantial purpose with wellness at the heart of it. Each piece in the collection was designed with the conscious consumer in mind. For those who appreciate the intersection where streetwear and function meet.
In addition to its functionality, the designers also embraced sustainability. The collection was carefully curated and offers a “no-BS” approach where consumers can judge and naturally embrace each apparel item in the collection itself.
The new Anatomy collection is crafted from premium materials to create a rich aesthetic. It doesn’t steer away from consciously realising the role it plays in creating a better future for all. As such, it’s a sustainable collection that also pays close attention to what the consumer needs are. As such, the brand is the first home-grown Street Culture brand in South Africa to focus on standing for the wellness of creators.
Functional, sustainable and mindful. Nothing But Purpose. This is the latest collection from Anatomy.
The Anatomy Nothing But Purpose collection is currently available online, as well as at all Sportscene stores across the country. Follow the brand’s story online while embracing the Nothing But Purpose approach to wellness for creators.
