Sneaker fans can look forward to October 2023, for it marks the release of a collection of limited-edition Nike sneakers paying tribute to the lively and profound Mexican tradition – Día de los Muertos. The collection promises an intriguing line-up of illustrious designs. You can expect an Air Jordan 1 Zoom CMFT 2, adorned with embroidered marigolds and sporting a weathered black and ivory look. There will also be a gold Dunk Low, which draws its textured mudguard inspiration from the wings of the delightful hummingbird. A don’t forget to keep an eye out for the simple yet elegant Blazer Mid, showcasing gold crescent embroidery near its end. However, completing this ‘Familia’ collection honouring the Day of the Dead is the captivating Nike Air Max 1 “Familia.
This captivating sneaker exhibits the traditional elements of Día de los Muertos in its celebratory design, ingeniously weaving in eye-popping colours such as “Hyper Pink,” “Opti Yellow,” “Green Strike,” “Blue Lightning,” and “Total Orange” across its canvas and leather upper.
Setting the tone is a lively “Hyper Pink” canvas as the foundation. The allure is complemented by matching pink leather overlays for a cohesive look. The same pink runs over the laces and lining for a visually cohesive effect. Adding a splash of joy are vibrant bursts of “Opti Yellow”, “Blue Lightning”, “Green Strike”, and “Total Orange” hues. These adorn the toe box, midfoot, and heels, radiating energy. These colourful accents take the form of embroidered floral and sun patterns reminiscent of the traditional decorations synonymous with the Day of the Dead celebrations. Even the Nike Swoosh is given a playful twist that blends into the overall design.
Not skimping on the details, the “Total Orange” insole reveals a heart formed by two hummingbirds. This same design finds a home on the heels of the sneaker. This beautiful interpretation resonates with the Mexican belief that spirits visit loved ones in the guise of hummingbirds. It’s a beautiful and meaningful tribute to the cultural significance of the Day of the Dead celebration.
Continuing the branding detail trend, a miniature yellow Nike Swoosh is proudly displayed on the mudguard, accompanied by a purple Nike logo on the tongue. The left insole then features the familiar Nike Swoosh with “Familia” positioned just above. Wrapping up this artistic masterpiece is a foam midsole that transitions from pink to white with a soft airbrushed effect. This sits atop a crisp white rubber outsole creating the perfect balance to the vibrant colours of the upper.
However, Nike doesn’t stop at crafting remarkable sneakers: it extends its thoughtful design into the packaging, too. The Air Max 1 “Familia” is encased in a stunning black and gold box adorned with elaborate detailing and special Día de los Muertos and Familia markings. A vibrant pop of hot pink decorates the inside, mirroring the illustrative sneaker’s hues. The box’s colour scheme and elaborate detailing are a special nod to the rich cultural traditions and festive spirit of Día de los Muertos. It is a fitting tribute to the significance of family and remembrance during this annual celebration.
If the vibrant Nike Air Max 1 “Familia” has caught your eye, then mark your calendars for its release on October 21, 2023. You’ll be able to get your hands on these for a retail price of $160 USD for men’s sizes via Nike.com and select retailers. Until then, be sure to follow us for more sneaker drops and reviews.
So, what do you think? Has Nike encapsulated the spirit of Día de los Muertos with the colourful Air Max 1 “Familia”?