In 2018, PUMA embarked on a year-long celebration to mark the 50th anniversary of its Suede sneaker. In the same vein, the brand has kicked off another year of celebrations, this time to mark its 75th anniversary. With this upcoming landmark, it has launched the PUMA Archive Remastered collection.
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PUMA was established on 1 October 1948 by Rudolf Dassler in the small town of Herzogenaurach, Germany. Since then, the brand has established itself in sporting circles by creating innovative products throughout its history. Additionally, over the last few decades, it has become a staple in street culture with a few classic sneakers.
As part of the Archive Remastered series, PUMA taps into its history and its archives to remaster a collection of icons we’ve seen throughout its 75 years.
For its first drop, the collection embodies the brand’s classic sports culture. It has recreated a curated range of sneakers to create a new expression of style.
The Archive Remastered sneakers feature a medley of classics and FUTRO designs. This includes the all-time classic Suede, as well as other classics such as the RS-X, Rider and Slipstream.
PUMA has selected a range of classic colours for the drop as well. It features a primarily black and white palette, with green overlays. Additionally, it includes gold hardware accents across the range, along with a commemorative hangtag.
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In addition to the sneaker range, the collection also features a mix of apparel and accessories. This includes the classic T7 Tracksuit, tee and jackets and more. The T7 Tracksuit, in the form of the jacket and track pants, has been enhanced by elevated materials.
Step out in the PUMA Archive Remastered sneakers, available at PUMA.com, PUMA stores and selected retailers across the country.
Participating retailers include the Cross Trainer, Side Step, sportscene, as well as Shesha. The range starts from R1,999 for the sneakers and R599 for the apparel.
