Puma has upped their performance brand in recent months, and continue to do so with the release of the Puma Fierce Strap Flocking.
The company dominates the scene with their groundbreaking performance technology, coupled with eye-catching style. The campaign kicks off with brand ambassador, Kylie Jenner, Puma will be dropping the Fierce Strap Flocking range later this month.
The range is inspired by dance movements, which is showcased in the forefoot pivot zone allowing for 360-degree motion. The high collar and thick heel provide additional support, while the full-length flex groove offers flexibility for fast dynamic action. The sneaker features an innovative textile treatment that provides depth and soft hand feel to the already iconic style. The lightweight lace-less design merges performance-ready gear with contemporary styling, taking you from any training routine to the streets. Plus, the solid rubber outsole pods provide full ground contact and traction without weighing you down, ensuring strong moves.
The Fierce Strap Flocking was designed for rigorous training and boasts Puma‘s signature neoprene construction in a demi-cut design. Medial and lateral support bands create the ideal fit, while branded gore seals tongue to your ankle for a supportive fit. There’s not a fitness routine that the Fierce Strap Flocking can’t handle. It is designed to adapt to the boldness and flexibility of any workout.
Puma announced that the Fierce Strap Flocking drops in Puma stores, The Cross Trainer, Side Step and selected retailers nationwide, and will be available from 13 April for R1,999.