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PUMA Slipstream Launches Welcome Unbored Campaign for Release

Evan Saunders by Evan Saunders
Jun 20, 2022
in PUMA, Sneakers
PUMA Slipstream Launches Welcome Unbored Campaign for Release

Following last week’s release of the reimagined classic, the PUMA TRC Blaze, the brand is back with another from its archives. Ahead of its release this month, the PUMA Slipstream has been announced as part of the Welcome Unbored campaign.

Underpinning the “fastest sports brand in the world” moniker, the Slipstream has been brought back to life. Based on the 80s basketball shoe, the sneaker has been remodelled for the next generation of sneakerheads. The Slipstream, while updated with modern tech, maintains its court classic look, in keeping with its roots.

35 years after its initial release for the courts, PUMA has penned the latest chapter in the saga of the Slipstream sneaker. Despite its heavy white base, the Slipstream has been revitalised in a plethora of colours within the relaunch campaign.

PUMA Slipstream Launches Welcome Unbored Campaign for Release

As for the sneaker itself, the 2022 evolution of the Slipstream combines its original basketball DNA with an undeniably clean and modern look. The upper is featured in an all-over white leather. Additionally, there are quite a number of overlay panels, with additional tooling to add a splash of detail. This also includes a remodelled collar construction and a sculpted midsole.

As part of the drop, PUMA marketing has launched the “Welcome Unbored” campaign. This follows a group of PUMA brand ambassadors from across the globe. This includes Neymar Jr, Romeo Beckham, Kingsley Coman, Danna Paola, LaMelo Ball, Pamela Reif, Armand Duplantis, Memphis Depay, Gianmarco Tamberi, Nessi, Just Riadh, Imenella and Don Strapzy.

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The group of ambassadors embark on a galactic journey to reach new horizons with the PUMA Slipstream. The objective is to invite those ready to escape the old, enter the new and join them on a journey that enters the Slipstream. These protagonists depart from earth, arriving in a galaxy of new possibilities with the PUMA Slipstream.

The PUMA Slipstream will be available in-store and online at PUMA.com from 30 June 2022.

In-store locations include PUMA Select, as well as various, selected retailers across the country.

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Archive Weekly: Latest Sneakers Dropping This Week (20 June 2022)

Archive Weekly: Latest Sneakers Dropping This Week (20 June 2022)

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For more details on these releases, follow the link in the bio. 💥
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PUMA’s roster of elite athletes will be regular visitors to the NITRO LAB for performance testing and analysis with recent signing Marcell Jacobs, the current 100m Men’s World, European and Olympic Champion, one of the first to use the facility in February. The PUMA NITRO LAB is also accessible to the public, and runners of all levels who are looking to improve their performance.🔥

“The PUMA NITRO LAB is a natural progression for us as we ascent in the world of running,” said Romain Girard, Senior Head of Innovation at PUMA. “At PUMA everything starts with our athletes. We work with the fastest men and women in the world to help them perform better then we use our learnings to innovate our products for the benefit of runners at all levels. The PUMA NITRO LAB becomes critical in driving the insights that will drive the next generation of product development on and off the track.” 🏃🏽‍♂️
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Dubbed ‘Super Jack’ by the City faithful, Grealish has a distinct style both on and off the pitch. He is a creative spark, a true playmaker able to dictate the flow of games and breakdown defenses. His style of play is perfectly suited to PUMA’s FUTURE football boot due to his complete control, creativity, and game-changing ability. 👟

“For me PUMA felt like a perfect fit. They have an amazing history in football and have worked with some of the world’s greatest players. I am delighted to join the family and to be a PUMA FUTURE athlete. I am at home on the pitch and want to express myself, which is something I like about the brand, they do things differently and have a great outlook on football”, said Jack Grealish. 🔥
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For more details on the drop, follow the link in the bio. 💥
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