A few weeks ago, PUMA partnered with Mojang to bring you the PUMA X Minecraft collaboration. Now, the brand has partnered with Paramount Global to bring one of the classic comic strips to life as part of a new collaboration. The PUMA X Garfield collection is where two cats join forces.
The Garfield collection brings a host of new apparel and accessories, as well as a new Suede colourway.
Garfield was first launched in 1978 as a popular strip in a local newspaper, created by Jim Davis. It grew into the most widely syndicated comic strip in the world. The brand quickly expanded, later spawning a slew of movies, TV shows, stage production and plenty of merchandise to go with it. The animated TV shows also received four Emmy Awards for Oustanding Animated Programme. Paramount Global acquired the franchise rights to Garfield when it purchased ownership of Paws Inc.
The collection was inspired by the lazy cartoon cat and his signature “cattitude.” His love for food is also seen in details scattered throughout the collection. The collection is all about the PUMA X Garfield market, offering delicious treats for hungry cats.
There are plenty of playful designs for both adults and kids in the pack. These stand out with bold colours and fun graphics. In terms of the apparel, the collection includes tees, a hoodie, shorts and sweatpants. These include co-branded graphics featuring Garfield himself. There is also a hat and a few backpack options as part of the included accessories.
When it comes to the sneaker, the classic character of Garfield was paired with a classic from the PUMA archives. The PUMA Suede has been reimagined with contrasting bold colours and graphics, with playful details throughout. This includes a hangtag with the statement: “Big fat hairy deal!”
When it comes to the kids’ range, it includes tees and shorts. It also offers the Suede sneaker, which will be available in junior and infant sizing. There is also a cap and sling bag with Garfield’s face across the front as part of the accessories.
The PUMA X Garfield collection is currently available online at PUMA.com, as well as in selected PUMA stores at V&A Waterfront, Braamfontein, Gateway and Menlyn.
Additionally, it is also available at various retailers, including Archive, Side Step, X-Trend, Shesha, Superbalist, WE ARE EGG and many more. The range of apparel and sneakers is available from R379 to R1,799.
