Another week, another collaboration for the PUMA team. This time around, the brand has partnered with HARIBO to bring a fruity collection to life. The PUMA x HARIBO features a mix of sneakers and apparel.
Having been celebrated for their delicious fruit gummies and liquorice for over 100 years, the pairing celebrates the classics from both brands for a tasty tradition.
Bringing a world of happiness, the collection draws inspiration from the classic HARIBO Goldbears and the original HARIBO packaging. This has been infused with the PUMA classics from its archives. The end result is a collection of playful and candy-colourful aesthetics. Each of the items is cobranded, with a design to take to the streets.
The collection will be available in two separate drops.
Drop 1 features two sneakers, including the PUMA x HARIBO Cali Pro and Street Rider. The Cali Pro features the classic PUMA styling with a white leather upper and gold heel overlay and piping. It is also adorned with the HARIBO Goldbears trinkets, including a hangtag and heel branding.
For the Street Rider, it features the HARIBO Happy Cherries as inspiration. It has a bright design, thanks to the red and green colourway of the sweets. It also includes a mesh upper with a translucent TPU overlay. Once again, it features the HARIBO Goldbears and Happy Cherries trinkets.
For the apparel for drop, the PUMA x HARIBO collection features a Tee, Shorts and AOP Tee. Each of these features the HARIBO Golbears or PUMA Cats prints.
Drop 2 includes the Suede sneaker, which has been inspired by the HARIBO Goldbears. It will be available in four sizing options: adult, junior, toddler and infant. The sneaker features a bright yellow aesthetic. Additionally, it has a translucent sole with the Goldbears print. The logo is featured on the heel and includes a Goldbears hangtag.
The second drop also features a mix of apparel. This includes Shorts, Tees, Hoodies and Sweatpants.
The PUMA x HARIBO collection is by the yummiest around. It drops today, 13 August 2021.
It’ll be available online at PUMA.com. Additionally, it’ll also be in-store at PUMA stores, X-Trend, Archive, Superbalist, Shelflife, Jack Lemkus, Shesha, WE ARE EGG and various retailers.