PUMA has been a leading sponsor in motorsport for footwear and apparel for many decades. The brand has carved out a unique segment in its lineup across multiple teams in F1 and beyond. One such team is Mercedes-AMG Motorsport. In 2023, the brand extended its partnership with the team and entered a new era with the PUMA x Mercedes-AMG Motorsport collaboration. For its latest release, the duo has dropped the Wild Child Collection.
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The partnership is a combination of the driving performance of Affalterbach together with the Forever Faster credo from PUMA HQ in Herzogenaurach. With the latest partnership, it’ll see all AMG factory drivers in the new GT Sports wear. This is the brand’s high-performance, fireproof race gear. It includes lightweight race gear, from the race suit, gloves and underlayers, as well as the racing boots.
Over the past years, PUMA has released several exclusives with Mercedes-AMG Motorsport, including the PUMA Faster+ athlete footwear and Speedcat L F1 boots. Their latest collection, however, features a more streetwear focus, with sneakers, apparel and accessories at the fore.
The Wild Child Collection blends the two worlds of PUMA and Mercedes-AMG Motorsport to provide a bold and stylish statement. With eye-catching colours and performance-driven designs, you are ready to switch between the street and track in no time. The AMG badge is a sign of luxury and class, which continues through the Wild Child Collection for the 2023 Spring-Summer campaign.
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Featured in the Wild Child Collection is a mix of footwear, apparel and accessories. The footwear includes three pairs of sneakers – the PUMA Maco SL and two colourways for the PUMA RS-X. The range of apparel includes Woven Jackets, T-Shirt, Woven Shorts and long Woven tracksuit pants.
There are four primary colours that make up the theme, which consists of green, pink, blue and black. Additionally, this also includes the famous AMG lettering and logos.
Gear up for track day with the PUMA x Mercedes-AMG Motorsport Wild Child Collection.
The collection is available at selected PUMA Retail stores, as well as online on PUMA.com and Superbalist.