Over the years, we’ve seen plenty of outdoor-themed releases from PUMA. This includes the PUMA X Santa Cruz collaboration, as well as the RE:GEN and Voyage series releases. The brand extends its outdoor collection with the second PUMA x P.A.M. collaboration as part of the BIO/VERSE project.
Perks and Mini (or P.A.M.) is an Australian independent cult brand. PUMA has partnered with the outdoor brand for four seasons. Now, for the second instalment of the BIO/VERSE project, the duo push initiatives to the limits.
Part of the project is to deliver sustainable products, setting a minimum threshold of 20% recycled materials. Additionally, the manufacturing process is paired with inspiring projects, which are run by environmental impact organisations. This is to ensure true sustainability across the range. The collaboration is a continued exploration of the biodiverse world.
The second drop from the collaboration features a collection of technical sportswear, including footwear, apparel and accessories. This sportswear is infused with the “psy-active” energy Perks, and Energy is known for.
For this PUMA x P.A.M. collection, the campaign is set in the jungles of North Sumatra. It is an expedition into one of the last remaining wild places on earth and brings with it a tribute to the beauty and diversity of the jungle as they uncover its hidden portals. With a mixed group of storytellers, creatives, environment and data scientists, rangers and conservationists of the region, the story comes together to honour the sacred jungle.
Gearing up for the expedition included a collection of technical pieces. The range of products includes light, airy graphics with trail-inspired details and functional utility elements. The range of apparel includes the Zip-Off Jacket and Woven Pants, alongside accessories like the Reversible Cap. There are several designs for each within the range, allowing you to channel a sense of outdoor exploration.
The footwear range includes the Prevail TRL, Clyde Rubber, and Trinomic Sandal. Each of these takes its cues from streetwear items that have been reworked for that off-road experience. They include bold colours and high-vis detailing on the trim and laces.
Take on the great outdoors with the PUMA x P.A.M. collection.
The collection is available from today, 29 April 2023. It’ll be available online at PUMA.com, as well as at Shelflife and Al Capone retailers across the country.