PUMA has been known for reimagining its classics from the archives. One of the most notable of these is the PUMA Suede sneaker. For this drop, the brand has partnered with the founder and Creative Director of R H U D E, Rhuigi Villaseñor, for the PUMA x Rhuigi capsule.
R H U D E was founded in 2015. Its vision was to create designs that blend effortless, minimalistic styles and streetwear. The spirit of the brand is to rebel against a disciplined environment by creating styles that express an individual’s raw experiences.
The Suede features a timeless design, which has captivated millions of people across the world over the years. For its latest release, Rhuigi Villaseñor has put his own spin on the classic. The sneaker drops in two variants of the Suede Mid.
The PUMA x Rhuigi Suede Mid features a hairy suede upper with leather overlays and detailing. It is presented in a darker and lighter palette.
Rhuigi Villaseñor has stated that the Suede is probably the most iconic silhouette from the PUMA brand. As such, it was an honour for him to have worked on the classic. The sneaker has withstood the time and trends through the years, making it a lasting classic.
Rhuigi uses his personal stories and interprets this into his designs. The Suede is the epitome of PUMA’s slogan – For All Time. Nothing is more sustainable than a product you never want to get rid of.
The PUMA x Rhuigi collection is available online at PUMA.com. It is also available in-store at PUMA Braamfontein, PUMA Sandton, PUMA V&A Waterfront and PUMA Gateway.
The Suede Mid retails for R2,999. Additionally, the capsule also includes a collection of apparel, including the Rhuigi Track Jacket (R1,599), Track Pant (R1,599), Tee (R899), Long Sleeve Tee (R1,199), Top (R1,699) and Short (R1,199).
