PUMA is not new to the world of digital fashion. A few weeks ago, the brand partnered with Mojang for a crossover release with both digital and real-world pieces for the PUMA X Minecraft collaboration. This time around, PUMA has partnered with Wonder Works Studio for its foray into the world of Roblox. The PUMA X Roblox collection will be featured in the new PUMA and the Land of Games experience on the platform.
The collection features the latest layered clothing technology, allowing players to customise their characters to reflect their real-world styles. They were designed to fit any avatar body type and be kitted out in PUMA from head to toe.
As you progress, players will unlock new zones, as well as additional PUMA clothing items. So, bring out that inner athlete through the PUMA and the Land of Games, which features a set of mini-games, including training activities such as weight lifting and track running. Immerse yourself in the athlete world, a taste of what it’s like to sign for PUMA as a brand ambassador.
The PUMA X Roblox announcement brings with it three mini-games. This includes Endless Runner, Football Rush and Dodgeball Showdown.
Endless Runner is a game where competitors do their best to avoid certain obstacles thrown at them, while remaining on track. The objective is to finish the race before the ‘beast’ gets to them.
Football Rush allows players to use different power-ups around the field in an attempt to score as many goals as possible.
Lastly, in Dodgeball Showdown, gamers will showcase their throwing and dodging skills in this simulation of the classic playground game.
PUMA and the Land of Games aim to bring next-level competition to players while experiencing the PUMA product range. It is all another promoting ambition and creativity to achieve those tasks with games.