PUMA has made a number of memorable collaborations of late. This includes partnerships with Warner Bros. for The Flash, with Nickelodeon for a Spongebob drop and Mattel for Masters of the Universe. The brand has joined forces with another classic cartoon brand with the release of the PUMA x Smurfs collaboration.
Join the adventure with your favourite blue characters with the PUMA x Smurfs collection. It is a fun expression of The Smurfs’ adventures, this time combined with PUMA’s classic sneakers and essential streetwear.
The collaboration is shaped by a mix of recycled materials, which are incorporated into the designs and build, which feature bold graphics and fun prints. The range is available in both footwear and apparel across adult and kids sizes.
There are four sneakers that make up the collection, each inspired by a different Smurf character. This includes the PUMA Slipstream, Mayze, Suede and RS-X silhouettes. The Slipstream evokes the Purple Smurf, which features various detailing, including debossing on the toe, a special fabric tag, along with the famous “Gnap!” exclamation.
The second sneaker, the PUMA Mayze, pays homage to the popular and loveable Smurfette. It has a yellow and blue colourway, along with floral graphics scattered throughout the upper. There’s also a special Smurfette badge on the tongue to round off the design.
The range of apparel stands out with its specially-created graphics featuring The Smurfs as they frolic and play around the PUMA branding. It features a mix of streetwear, which includes tees, hoodies, and sweatpants. Additionally, there are also accessories such as the beanie and backpack with a touch of Smurf magic.
Feeling blue can be good with the PUMA X Smurfs collaboration.
The PUMA X Smurfs collaboration is currently available online at PUMA.com. It’s also available in-store across the country, including PUMA retail stores, Shesha and Sportscene.