PUMA has joined forces with well-known British footwear and accessories designer with an uninhibited fashion sense, Sophia Webster. The design team has created a collection for women ready to kick off the new season with a redesign from the PUMA archives, including the Suede, Muse, CALI and Thunder.
The collection draws inspiration from ’80s workout gear. Coupled with Sophia’s passion for dance, the collection features a unique eye for the feminine, the powerful and the irresistible. PUMA takes on Sophia’s signature style to transform their sport-inspired range, featuring new logos and bold prints, as well as introducing new 80s-inspired colour blocking technique. Featuring a mix of colourful neon and pastel hues, transforming the PUMA archive silhouettes with a fresh and fun look.
Starting off with the Cali court platform, the sneaker features a full, sealed glitter upper and tonal mesh lining, which has been finished with a leather tongue and shiny patent leather heel overlays. The textured rubber sole and moulded rubber inserts on the toe and heel create a bold and even chunkier look. The team has redesigned Thunder with a progressive fashion-forward look, which includes a shiny neoprene upper with an ankle-knitted collar for the ultimate sock-like finish. The Basket silhouette features a sealed, glitter upper with a fun lining print and all-white glitter laces. To round off the collection, the Muse has been enhanced with an embroidered PUMA logo with a strap on the heel and complemented by floral embellishments.
The PUMA X Sophia Webster collection has dropped at PUMA Select stores, Superbalist and Madaiza stores this weekend.