To think that the turn of the century when the clock ticked over to the year 2000 was over two decades ago. The Y2K era was characterised by bold styles, colourful accents and counterculture vibes. Reebok has tapped into the nostalgia from the decade to reimagine a classic with the Reebok Club C BULC.
The Y2K era was showcased by skater culture, which was dominant across MTV. That influence has been cultivated into the classic Reebok silhouette with the 2000s aesthetic. The Club C BULC symbolises the lifestyle, community and self-expression in the sub-culture. This included a mix of music, fashion and art across all spheres of skateboarding. This is the spirit of the Club C BULC.
The new silhouette taps into the classic Club C DNA. It has been redesigned with the BULC for the modern age. Elements from the classic sneaker remain, which have been enhanced with over-padded tongues, fat laces and gum soles. These were prominent features of the classic skater shoe back in the 2000s, a marker for rebellious and playful energy.
The sneaker will be available in three colourways. This includes White, Black and Vector Navy variants. It evokes a sense of nostalgia for a style that shaped a generation in the 2000s.
Tap into the spirit of the Y2K skateboard nostalgia with the Reebok Club C BULC.
The sneaker is available online at Reebok.com, as well as in-store at Canal Walk, and will retail for R2,399.