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Selena Gomez And PUMA Drop Phenom Lux To Assist Lupus Research

Evan Saunders by Evan Saunders
Apr 12, 2018 - Updated on Jan 22, 2023
in PUMA, Sneakers
Selena Gomez And PUMA Drop Phenom Lux To Assist Lupus Research

Selena Gomez has partnered with PUMA to release her first collaboration, the highly anticipated Phenom Lux sneaker. The new silhouette is made to stand out. Designed for training, this exclusive shoe is dropping in limited numbers around the world.

Selena Gomez And PUMA Drop Phenom Lux To Assist Lupus Research

The Phenom Lux is an elevated take on PUMA’s newest Phenom silhouette. The release of the new silhouette has an added benefit to society – PUMA has announced that sales of the Phenom Lux will benefit the Lupus Research Alliance, the world’s leading private funder of Lupus research. The institute fosters scientific advancement by pushing limits and shepherding new discoveries into potential treatments, with the ultimate goal of finding a cure for Lupus.

Selena Gomez And PUMA Drop Phenom Lux To Assist Lupus Research

The sneaker will have a limited release as part of an exclusive drop, with limited quantities available worldwide. Based on the original Phenom sneaker, it combines the world of performance with that of fashion. The shoe sports IGNITE foam, a white leather upper with gold details and a removable anklet, merging Selena’s love for simplicity with a touch of bling.

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The PUMA Phenom Lux is already available exclusively at PUMA stores for R2,499. There’s nothing better than knowing your latest sneaker purchase benefits those truly in need.

For future drops and updates, follow me on Instagram.

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  • Strut out in your finest Bikini Bottom attire and go on a jellyfishing adventure with the PUMA x SpongeBob SquarePants collection. 💯👟🔥

Follow the link in the bio for full release details. 💥
  • Pushing the limits of possibilities adidas has partnered with Parley for the first adidas Football x Parley Pack, reducing plastic waste. 🔥👟⚽

For more details on the drop, follow the link in the bio. 💥
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The PUMA NITRO LAB, based at Hartmann’s facility in Germany, provides athletes with detailed full-body insights through a series of tests and scans, including 4D Motion analysis. The results enable PUMA and Hartmann to develop customized solutions for each athlete, so they can perform at their best. 👟

PUMA’s roster of elite athletes will be regular visitors to the NITRO LAB for performance testing and analysis with recent signing Marcell Jacobs, the current 100m Men’s World, European and Olympic Champion, one of the first to use the facility in February. The PUMA NITRO LAB is also accessible to the public, and runners of all levels who are looking to improve their performance.🔥

“The PUMA NITRO LAB is a natural progression for us as we ascent in the world of running,” said Romain Girard, Senior Head of Innovation at PUMA. “At PUMA everything starts with our athletes. We work with the fastest men and women in the world to help them perform better then we use our learnings to innovate our products for the benefit of runners at all levels. The PUMA NITRO LAB becomes critical in driving the insights that will drive the next generation of product development on and off the track.” 🏃🏽‍♂️
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Dubbed ‘Super Jack’ by the City faithful, Grealish has a distinct style both on and off the pitch. He is a creative spark, a true playmaker able to dictate the flow of games and breakdown defenses. His style of play is perfectly suited to PUMA’s FUTURE football boot due to his complete control, creativity, and game-changing ability. 👟

“For me PUMA felt like a perfect fit. They have an amazing history in football and have worked with some of the world’s greatest players. I am delighted to join the family and to be a PUMA FUTURE athlete. I am at home on the pitch and want to express myself, which is something I like about the brand, they do things differently and have a great outlook on football”, said Jack Grealish. 🔥
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