There’s no doubt that the streetwear community, which includes sneakerheads, is growing rapidly in South Africa. Branded clothing and shoes are everywhere. However, one retailer seems to be leading the movement. TFG‘s Sportscene seems to be at the forefront of breaking new ground and incorporating new trends. It’s no surprise then that their newly renovated Sportscene Canal Walk store in Cape Town has once again revolutionised the local market.
Sportscene Canal Walk got a facelift this past week after undergoing major changes over the past few months. The result is a store revamped with increased floor space and new in-store features – like a sneaker laundry by Walk Fresh, tattoo and piercings parlour by Black & White Tattoos, MOMO Bubble Tea from Taiwan and, of course, its very own Sportscene Studio for musicians to book a free session online and go record their music
Opened on Saturday 24 July 2021, Sportscene Canal Walk hopes to inspire youth and become a creative cultural hub in the city.
Fitting to the culture, to kick off the opening entertainment, customers were able to enjoy entertainment and performances from some of Cape Town’s favourite hip hop and street artists, such as Dee Koala, Kash CPT and E-Jay CPT.
“It’s part of the Sportscene vision to be enablers in a country with so much talent. The Sportscene Studio is a creator hub which gives artists, DJs and the creatives of Cape Town an opportunity and platform to create music and playlist them on Sportscene Radio across 300 stores, the blog and our Mobi App. Our experiential store encompasses music, art and sneaker culture,” said Sportscene’ s Senior Marketing Coordinator, Bianca Kensley.
As “The Kings Of Sneakerwear”, Sportscene Canal Walk promises to innovate and create a unique customer shopping experience instead of relying on the traditional store setup.
As a sneaker fan, it’s great to see the complete culture – music, clothing, brands, food, etc – embedded into the store’s identity. This is what streetwear is about after all: creating community and allowing youth to express their style and culture.