A few months back, Puma announced their new Netfit technology with the help of Usain Bolt at Altman Building in New York. The announcement coincided with the release of the first sneaker from the Netfit range, the Puma Speed Ignite Netfit, which went on sale in May 2017. Puma has announced the release of the latest sneaker from the Netfit range, the Tsugi Netfit.
The release of the Tsugi Netfit forms part of the extension of the range of the innovative lacing technology, which has seen the redesign of a few footwear silhouettes from the Puma Street Running collection. The Tsugi is also part of the Tsugi Shinsei range, as modelled by the global brand ambassador, The Weeknd. As translated from Japanese, the word ‘Tsugi’ means ‘Next’, and incarnates the fusion of modernity, technology and traditions, bringing a new wave of aesthetic to progressive streetwear.
The sneaker has been redesigned to incorporate the Netfit characteristics, featuring a unique lacing concept, providing a progressive look and extra comfortable fit. The Netfit on the sneaker includes an all-new netted mesh, which gives enthusiasts complete control and versatility over their lacing options. The options are limitless to how owners choose to style their laces, bringing customisation to another level and giving everyone the chance to be as creative as they possibly can. Regardless of your choice of style, needs, or shape, adapt your shoe the way you see fit with the Netfit.
The Tsugi Netfit drops this week Friday, 15th July 2017, and will available countrywide at Puma stores, Sportscene, The Cross Trainer and selected retailers. The sneaker will retail at a cost of R1,999.