PUMA has been pushing the envelope across its range in recent months. The brand has created a number of high-fashion collections since its return to the New York Fashion Week in 2022
Along with its own Luxe Sport collection, PUMA has partnered with Vogue to create runway-ready pieces. For this release, it has partnered with Christelle Kocher for the PUMA x KOCHÉ collection.
KOCHÉ is a Paris-based fashion house, with founder, Christelle Kocher, being a Central Saint Martins graduate. For its latest release with PUMA, the duo celebrate women where fashion and fitness meet.
Drawing on the influence of traditional French design craft, KOCHÉ is well known for its unique DNA. The brand has previously partnered with PUMA for its rework of the AC Milan football kit in 2022.
The PWR XX NITRO running shoes were designed for movers and shakers. It features the same NITRO midsole from the running range. As a result, it delivers next-level cushioning and energy return.
Further to this, its apparel range also extends the lightweight and comfortable theme. It was designed to be movement-friendly.
There are 15 different pieces from the collection, which focus on body-shaping and are made from recycled fabrics.
Rounding off the look is its neo-futuristic palette combines sophisticated shades of black, burgundy, royal blue and cream, as well as colour-shifting reflective treatments.