Ethics Policy

At Sneaker Fortress, we are dedicated to maintaining the highest standards of ethical conduct in all our journalistic and business practices. This Ethics Policy serves as a cornerstone for our commitment to integrity, transparency, and respect in our work.

Core Ethical Principles

  • Integrity and Honesty: We conduct our journalistic and business activities with integrity and honesty, ensuring our content is truthful and reliable.
  • Accountability: We take responsibility for our content and are accountable to our audience, sources, and subjects.
  • Fairness: We treat subjects, sources, and colleagues fairly and with respect.
  • Independence: Our editorial content is free from outside influence, including advertisers or sponsors.

Conflict of Interest

  • Disclosure: Our team members disclose any potential conflicts of interest to maintain transparency with our audience.
  • Avoidance: We avoid situations where personal interests could compromise editorial independence.

Reporting Standards

  • Accuracy: We strive for accuracy in all reporting, verifying information before publication.
  • Balance: We present multiple sides of a story to provide a balanced perspective.
  • Sourcing: We use credible sources and attribute them properly in our content.

Editorial Independence

  • Advertising: Advertisements and sponsored content are clearly distinguished from editorial content.
  • Sponsorships: While sponsorships may provide financial support, they do not influence our editorial decisions.

Respect and Dignity

  • Diversity: We are committed to representing diverse voices and perspectives.
  • Harassment and Discrimination: We do not tolerate harassment or discrimination in any form.

Privacy and Confidentiality

  • Sensitive Information: We handle sensitive information with care and respect the privacy of individuals.
  • Whistleblowers and Confidential Sources: We protect the identities of confidential sources and whistleblowers.

Use of Digital Media

  • Manipulation: We do not manipulate images or videos in a way that misleads the public.
  • Social Media: Personal opinions expressed on social media by our team members are distinct from our editorial content.

Accountability and Enforcement

  • Review and Enforcement: This policy is regularly reviewed and enforced by our leadership team.
  • Training: Our team members receive regular training on these ethical standards.


Our commitment to these ethical principles ensures that Sneaker Fortress remains a trusted and respected source of information. We are dedicated to upholding these standards in all aspects of our work.

Welcome to Sneaker Fortress, the ultimate destination for sneakerheads and collectors. We believe that we are more than just a website; we are a community bound by a shared passion for sneakers and sneaker brands (including Jordan, Nike, adidas, PUMA, Vans, New Balance and more). From the latest sneaker releases to rare finds, concepts and customs, we’ve built a fortress that caters to every sneakerhead’s dream.