About Us

Welcome to Sneaker Fortress, the ultimate destination for sneakerheads and collectors. We believe that we are more than just a website; we are a community bound by a shared passion for sneakers and sneaker brands. From the latest sneaker releases to rare finds, concepts and customs, we’ve built a fortress that caters to every sneakerhead’s dream.

Our Mission

If you love sneakers, you’ve come to the right place. Our mission is to keep you up to date with the latest releases and inspire sneaker lovers with a long list of amazing selections of sneakers from across the globe that you’d want to cop and share. But it’s about more than that. It’s also about learning, connecting and telling sneaker stories, right?

But it’s also about buying and being able to get the sneakers when you want them (and not getting an L). That’s why we’ve partnered with brands like Nike, PUMA, Converse, New Balance, and adidas to share new releases and send you to their platforms (where you can purchase them).

What We Cover

  • News on popular sneaker brands: Nike, Adidas, Air Jordan, Yeezy, PUMA, Converse, Vans, New Balance, Reebok and so much more.
  • Exclusives: Sneaker Fortress boasts a collection of sneakers from all major brands and independent designers. We’re not just reporting what everyone else is. We’re finding rare gems on Instagram and creating lists of the most wanted sneakers on the planet.
  • We don’t sell, but: While Sneaker Fortress isn’t a retail store, we do share affiliate links where consumers can grab the latest sneakers. Check our Nike store, for example. It’s connected directly with Nike.com.
  • Expert insights: We’re not just copying press releases. Sneaker Fortress staff actually understand what makes a sneaker cool. Our experts analyse every release and share feedback on what makes each sneaker unique.
  • Honest reviews: The team at Sneaker Fortress believes in sharing honest opinions on sneakers we review: whether that’s positive or negative. If we don’t like it, we’re not going to tell you that we do.

Our Story

Sneaker Fortress was founded by a group of sneakerheads (Jarrod Saunders & Evan Saunders) who envisioned a space where the excitement and culture of sneaker collecting could thrive online. It’s about art. It’s about love. It’s about sneakers.

General Inquiries

For general inquiries or to request our rate card, please email us at jarrodsaunders@fortressza.com. We typically respond within 24 hours on business days.


Meet the management team behind Sneaker Fortress:

Visit us on socials:

Address: You can find us at our head office located at De Velde Estate, De Beers Avenue, Firgrove Rural, Somerset West, 7130. Sneaker Fortress is part of Fortress Entertainment PTY LTD, a registered company in South Africa.

About Our Readers

In 2023 alone, Sneaker Fortress had over 14 million views, a testament to the site’s popularity among readers who love trending sneaker brands, sneaker customs and concepts.

Work With Us

Are you passionate about sneakers and eager to join a dynamic team dedicated to delivering the latest news and insights? Sneaker Fortress might be the right place for you! You can reach out to us here.

Advertise With Us

Advertising with Sneaker Fortress can elevate your brand’s visibility and connect you with passionate geeks, gamers, and tech enthusiasts. Explore targeted advertising options, including display ads, sponsored content, and newsletter placements. Find out more about advertising with us here.

About The Sneaker Fortress Writing Team

Articles are written by a group of talented, professional and experienced freelance writers, all experts and leaders in their various fields.

223 posts
Meet Caryn Ganess, a proficient writer all the way from Port Elizabeth, South Africa. Graduating Cum Laude with an Honours Degree in Psychology under her belt, Caryn pairs her academic writing skills with a fresh outlook when it comes to discussing sneakers. Caryn is passionate about diving into everything from time-honoured classics to the freshest releases and breaking them down for all the shoe lovers out there. She can't pick a single favourite sneaker, though. The Nike Cortez and Air Jordan 11, both hold a special place in her heart. Expertise: Journalism, Psychology Past Titles: Personal Assistant to the head…
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125 posts
Megan Oosthuizen grew up in the vibrant city of East London, South Africa, where she started her career as a sales consultant at Mr Price Sports, a sports apparel and footwear chain. Honing her interpersonal skills over the course of two years, she cultivated a keen understanding of consumer behaviour and marketing trends while also sparking a fascination with sneakers and footwear culture. After completing a Bachelor of Arts degree in both English Literature and Psychology, Megan was drawn to the world of journalism, reigniting her passion for footwear and fashion trends under Sneaker Fortress. Megan loves to research rising…
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49 posts
From Johannesburg, South Africa, Sneaker Fortress' Evan Saunders is a techie and sneaker enthusiast with over a decade of experience in the field. With a huge collection of sneakers that span across different brands (PUMA, adidas, Converse, etc), Evan brings a unique perspective to SneakerFortress.com, focusing mainly on running sneakers and sporty lifestyle kicks. When he's not out testing the latest sneakers on the soccer field, he's wearing them on long runs and fitness walks. Expertise: Fitness, Sportswear, Tech Expert, Advertising Past Titles: Sneaker Journalist Current Title: Staff Writer @ Sneaker Fortress Connect: evansaunders@fortressza.com
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48 posts
Meet Jarrod Saunders, the Founder and Editor in Chief behind SneakerFortress.com. With a collection of over 100 pairs of sneakers spanning nearly 30 years, including Nike, Jordan retros, Puma, Adidas, Converse, New Balance, and many more, Jarrod is a true connoisseur of footwear. Originally from Cape Town, South Africa, Jarrod has travelled the world to collect his favourite sneakers. His favourite kicks? The Air Jordan 11. Outside of work, Jarrod enjoys time with his family, shopping for the latest sneakers, and serving in his local church (where is ordained as a deacon). Expertise: Advertising, Sneaker Collecting, Filmmaking, SEO Past Titles:…
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25 posts
Tafadzwa Njovana is an experienced filmmaker, who has worked specifically as a writer, director and video editor. He is also a gifted voice artist, having worked with several high-profile brands. Tafadzwa’s career in film and video was honed when he relocated to Cape Town, South Africa, to pursue his first love a BA Honours in Film Directing and Screenwriting. He has led diverse creative teams, including being the content lead for Christian Vision’s in-house publication, 1Africa, which was created to deal with the intersection of faith and popular culture. He currently straddles the worlds of writing and video as part…
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3 posts
Sergio Pereira is a prolific and recognised journalist and writer from Johannesburg, South Africa. His expertise encompasses the topics of comic books, film, television, and video games. For over 16 years, he has built up his reputation and knowledge in entertainment journalism by writing for and learning from the world's largest publications. Sergio is also an accredited Rotten Tomatoes reviewer and has interviewed numerous celebrities, such as Andy Serkis, Ben Barnes, Idris Elba, Letitia Wright and Frank Miller. He is the author of the highly rated fantasy comedy novel The Not-So-Grim Reaper and numerous short stories. In addition, he is…
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Welcome to Sneaker Fortress, the ultimate destination for sneakerheads and collectors. We believe that we are more than just a website; we are a community bound by a shared passion for sneakers and sneaker brands (including Jordan, Nike, adidas, PUMA, Vans, New Balance and more). From the latest sneaker releases to rare finds, concepts and customs, we’ve built a fortress that caters to every sneakerhead’s dream.