Sneaker Fortress is one of the world’s leading sneaker news destinations, covering Air Jordan releases, Nike drops, adidas collaborations, PUMA, New Balance, Reebok, Vans, Converse, and more. Founded in 2022 by lifelong sneakerheads Jarrod Saunders and Evan Saunders — both collectors with over 100 pairs each — the site grew quickly into a trusted global source for sneaker culture, clocking over 14 million views in 2023 alone and reaching more than 1,000,000 readers worldwide every month.
We cover what sneakerheads actually care about: release dates, colourways, rare finds, sneaker concepts, customs, brand collaborations, and the cultural stories behind the shoes. Our writers are genuine collectors and enthusiasts — people who follow the drops, know the history of a silhouette, and understand what makes a release worth your money. Our content is syndicated on MSN, Apple News, and SmartNews, and our press credentials are tracked on Muck Rack.
Sneaker Fortress holds an affiliate partnership with Nike and maintains strong working relationships with Jordan Brand, adidas, PUMA, New Balance, Vans, and Converse. The site is part of Fortress Entertainment PTY LTD, a registered company in South Africa and the USA (trading as Fortress of Solitude LLC), and is a division of the broader Fortress of Solitude media network — which has been covering pop culture since 2012. For Air Jordan-specific news, visit our sister site 23 Jumpman Street.
Connect
Meet the management team behind Sneaker Fortress:
- CEO & Editor in Chief: Jarrod Saunders (jarrodsaunders@fortressza.com)
- Advertising Manager: Evan Saunders (evansaunders@fortressza.com)
Visit us on socials:
Address: You can find us at our head office located at De Velde Estate, De Beers Avenue, Firgrove Rural, Somerset West, 7130 or Fortress of Solitude LLC at 30 N Gould ST STE R, Sheridan, WY 8280 in the United States of America. Sneaker Fortress is part of Fortress Entertainment PTY LTD, a registered company in South Africa and the USA (trading as Fortress of Solitude LLC).
Our Track Record
In 2023, Sneaker Fortress recorded over 14 million views, making it one of the most-read independent sneaker news sites in the world. Our content reaches a global audience of sneakerheads, collectors, and casual fans — from South Africa and the United States to the United Kingdom, Australia, and beyond. Articles are regularly syndicated across MSN, Apple News, and SmartNews, extending our reach to millions of additional readers every month.
Work With Us
Are you passionate about sneakers and eager to join a dynamic team dedicated to delivering the latest news and insights? Sneaker Fortress might be the right place for you! You can reach out to us here.
Advertise With Us
Advertising with Sneaker Fortress can elevate your brand’s visibility and connect you with passionate sneakerheads across the globe. Explore targeted advertising options, including display ads, sponsored content, and newsletter placements. Find out more about advertising with us here.
About The Sneaker Fortress Writing Team
Every article on Sneaker Fortress is written by a member of our core team — collectors, enthusiasts, and experienced journalists who bring genuine knowledge and first-hand perspective to their coverage. Our writers hold verified press credentials tracked on Muck Rack, and between them they cover the full spectrum of sneaker culture: Jordan Brand, Nike, adidas, PUMA, Reebok, ASICS, New Balance, Vans, and more.
