Joe Freshgoods Reveals New Balance 1890 Inspired By Janet Jackson and Busta Rhymes’ What’s It Gonna Be
Joe Freshgoods’ New Balance 1890 draws from the What's It Gonna Be?! music video from Busta Rhymes and Janet Jackson.
Living in Cape Town, South Africa, Jarrod Saunders (the founder of Fortress of Solitude) is a multi-talented professional with a wealth of experience in various creative fields, including filmmaking, graphic design, web design, sound engineering and copywriting. As an award-winning creative director, Jarrod Saunders has established himself as a respected voice in the world of pop culture, with expertise in film, television, video games, and comics.
Beginning his writing career as a film and gaming critic for Vision Magazine in 2007, Jarrod has gone on to write for and establish multiple entertainment sites, including Sneaker Fortress, 23 Jumpman Street and Lifestyle Fortress. Along the way he has secured interviews with famous actors, game developers and industry professionals from around the globe. He also regularly contributes to MyFaith Magazine writing articles for the kid's section.
As someone who watches over 500 movies a year and over 20 years of experience in media, Jarrod understands trends and has worked alongside industry professionals to create award winning content – including directing, writing and editing a feature film on Showmax (The Lifesaver) and South Africa’s first deaf film (Home).
Outside of work, Jarrod enjoys time with his family, shopping for the latest sneakers (with a personal collection stacked with over 100 pairs), and serving in his local church (where is ordained as a deacon).
Expertise: Filmmaking, Entertainment Journalism, SEO, Web Development
Past Titles: Senior Content Creator @ CV Africa
Current Title: Editor in Chief @ Fortress Entertainment
Connect: jarrodsaunders@fortressza.com
Joe Freshgoods’ New Balance 1890 draws from the What's It Gonna Be?! music video from Busta Rhymes and Janet Jackson.
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