Sneaker Fortress

From underrated retro colorways to low-key heat you can actually wear daily, here are 10 Nike sneakers that deserve way more hype this February.

From iconic retros making a comeback to fresh new colourways ready to dominate the streets, these 10 Air Jordan releases are set to steal headlines.

From long-awaited retros and fresh colourways to performance kicks ready for the court and the streets, Nike’s February 2026 lineup is stacked with must-cop drops.

February 2026 Nike sneaker releases are stacked with must-cop Nike and Jordan drops—so if you’ve been “saving” your money by buying more sneakers, this is your moment to get serious.

Elliott Hill is rebuilding Nike around sport, wholesale and global growth after a rocky few years.