In a groundbreaking stride, the Jordan Brand has dropped a game-changer in the sneaker scene – the Jordan MVP 678, which comes in an array of new colours, including the “UNC”, “Raptors”, “Black Royal” and “Cardinal” colourways. This fresh hybrid model is a concoction of legends, merging the illustrious histories of the Air Jordan 6, 7, and 8 into a singular, audacious silhouette that has sneakerheads buzzing. Today, we’re reviewing the Jordan MVP 678 “Cardinal”, which arrives in white, vivid orange, black and cardinal red.
The Packaging
As you unbox this gem, the packaging itself tells a story of the ages. It’s a mashup, a mosaic, with splatter prints and subtle nods to the iconic sevens and eights. It’s like a time machine for your feet, a homage to the brand’s storied past, served up in a box. But it’s the graphic within the sneaker’s box that has tongues wagging. This isn’t just about aesthetics; it’s about connection. It’s Jordan Brand saying, “We hear you, sneakerheads.” And it’s about time they’ve done this. It just makes sense to show where the idea for the sneaker came from.
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The Sneaker
Digging into the Jordan MVP 678 “Cardinal” construction (made up of leather, textile and nubuck details), the Air Jordan 6 is definitely the anchor. The Outsole, midsole, and cushioning tech are all direct heirs from the AJ6.
A clear outsole, polyurethane midsole with forefoot air units on lockdown, and that heel air unit basking in visibility. Design-wise, the upper is a tapestry. The top half channels Air Jordan 7’s vibes, while the lower half proudly flaunts its Air Jordan 6 DNA.
The tongue design whispers nostalgia, sans the iconic Jumpman logo, lending it a pristine, refined aura. The gusseted booty construction? Pure comfort, no chafing concerns – a thoughtful touch.
But, and here’s the curveball, the back end of the shoe gets unconventional. It’s like a lovechild of the Air Jordan 8 and Air Jordan 6, a design puzzle for the ages. That Jumpman 23 popping up in an unexpected corner only adds to the intrigue.
And then there’s the head-scratcher – the use of Nike Air branding on this Jordan model. It’s an anomaly, defying the norm of saving Nike Air for OG colourways. The sneaker community’s vocal preference for Nike Air branding has this choice under scrutiny.
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Final Thoughts on the Jordan MVP 678 “Cardinal”
Let’s talk about that name – “Jordan MVP.” It sparks curiosity. It’s a nod to the three sneakers that adorned Michael Jordan’s feet during his first three championship conquests. But wait, those weren’t his regular-season MVP years. So, does the name exclusively refer to his Finals MVP glory? After all, Michael Jordan has six NBA Finals championships and six NBA Finals MVP awards. Creek, creek.
Look, on Nike’s official website they clearly state: “We didn’t invent the remix—but considering the material we get to sample, this one’s a no-brainer.” And that makes perfect sense. It’s a cool remix of a few favourites. It’s probably not for everyone – especially purists. But despite its flaws, it does look damn good on foot. You can’t possibly tell me that isn’t a good-looking sneaker. Plus, it’s incredibly comfortable too.
Ultimately, the Jordan MVP 678 “Cardinal” emerges as a captivating blend of history and innovation. It bows to Michael Jordan’s championship reign while stepping into the future. Priced at $165 retail, it’s a tempting package, though with design nuances that have enthusiasts pondering.
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If you love 90s sneakers, the Jordan MVP 678 “Cardinal” is for you!
Watch our unboxing video of the Jordan MVP 678 below: