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GOAT Forced to Refund Over $2 Million to Customers Following FTC Shipping Scandal

Online sneaker retailer, GOAT, has been ordered by the FTC to pay over $2 million to consumers for alleged violations of shipping regulations.

Caryn Ganess by Caryn Ganess
December 3, 2024
in Sneakers
GOAT Forced to Refund Over $2 Million to Customers Following FTC Shipping Scandal
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When you shop from reputable resale companies, you anticipate a simple and easy shipping experience. Unfortunately, it appears that this may not always be the case for sneakerheads attempting to purchase from GOAT. The online business has been ordered by the Federal Trade Commission (FTC) to pay back consumers over $2 million for an alleged violation of the agency’s shipping regulations, a situation that has undoubtedly caused frustration and disappointment among the sneaker community.

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The Allegations Against GOAT

On Monday, the FTC filed a lawsuit against GOAT for allegedly engaging in unfair and deceptive shipping practices. The agency claims that GOAT violated their “Buyer Protection” policy for customers who received defective products, refused return requests for goods that were not as described, failed to ship the merchandise within the timeframe required and failed to give customers the option to cancel an order in cases where the goods were shipped later than promised.

The FTC found that 16 percent of all “Next Day” orders were dispatched later than expected without giving the client the option to accept the delay or cancel the order and get a refund. Furthermore, 37% of purchases that paid more for the “Instant” shipping option were dispatched later than expected and did not receive the appropriate compensation.

GOAT Forced to Refund Over $2 Million to Customers Following FTC Shipping Scandal

In response to these allegations, a GOAT spokesman said that 99.84 percent of the sample data analysed for its sold products were in fact dispatched or received on time. The FTC’s 37 percent estimate was thus attributed to a misreading of the data. The representative also noted that the company settled its dispute with the FTC in order to save time and money on legal proceedings.

Settlement Agreement

According to the FTC press release, GOAT will have to pay more than $2 million to reimburse consumers. They are also advised to follow specific customer care guidelines in order to uphold their “Buyer Protection” policy, while abstaining from the activities they were accused of by the FTC. Hopefully this means smooth sailing for GOAT operations moving forward and a better experience for its customers. 

RELATED: Is StockX Legit? Uncovering The Truth Through Customer Reviews

Source: FTC, PYMNTS

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Caryn Ganess

Caryn Ganess

Caryn Ganess is a South African writer and pop culture commentator with a razor-sharp eye for sneaker trends and a deep-rooted passion for storytelling. Originally from the windy shores of Port Elizabeth, Caryn graduated cum laude with an Honours Degree in Psychology — a background that now fuels her captivating explorations of human behavior, fashion, and fandom. Whether she’s unpacking the cultural legacy of the Nike Cortez, breaking down the enduring cool of the Air Jordan 11, or analysing the psychological depth of your favourite movie villain, Caryn blends academic insight with real-world relevance. Her writing doesn’t just cover sneakers, film, gaming, and comics — it dissects them with precision, flair, and a personal touch that resonates with readers. An accomplished contributor to Fortress of Solitude, Sneaker Fortress, 23 Jumpman Street and Lifestyle Fortress, Caryn has become known for her ability to connect the dots between psychology and pop culture. As a full-time mother, she brings an added layer of empathy and lived experience to her work, offering a refreshing perspective on the emotional power of entertainment and storytelling. From retro kicks to psychological thrillers, Caryn tells the stories behind what we wear and what we watch — one article (and one sole) at a time.

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