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Home Nike Nike Air Max

Eric Koston Revives a Classic With the Nike SB Air Max 95 Collab

Nike SB is reimagining the iconic Air Max 95 for its 30th anniversary, and skating legend Eric Koston gets to add his own stamp to the look.

Caryn Ganess by Caryn Ganess
June 26, 2025
in Nike Air Max, Trending
Eric Koston Nike SB Air Max 95 Collab

Image Credit: Sneaker Fortress

After 30 years in the game, the Air Max 95 has seen quite a few reimagining of its iconic look, ranging from the zip-up Air Max 95 “Z” style of the early aughts to the velcro-covered Air Max 95 “Pollen Rise” released only in South Korea back in 2020. But for the model’s milestone year, Nike SB is treating the sneaker icon to its first skate-ready revamp alongside legend Eric Koston.

The pro skater has been with Nike’s skateboarding division since 2009, working on projects like the UNC-inspired SB x Air Jordan 1 Low and metallic gold Dunk High. This won’t be his first foray into the Air Max lineup, but it is the first time he will be adding his own stamp to the Air Max 95.

Eric Koston x Nike SB Air Max 95
Image Credit: @yyt_snkrs

If the chatter on social feeds is anything to go by, Koston’s upcoming collab is going to fly off shelves. “These drop, insta cop,” wrote one Instagram user. Another matched the eagerness, commenting, “Cop. Next question”. 

But for every sneakerhead itching to get their hands on these sneakers, there’s always a few who don’t get the hype. One commenter even insinuated that the design was a little lazy, pointing out that the skate-ready shoes just look like a pair of Michigan Air Max 95s with Koston’s name slapped onto it. Well, we kind of see it, too.

Eric Koston x Nike SB Air Max 95

Just like the Michigan Air Max 95, which is expected to roll out this year, the colourway is predominantly navy with a touch of grey on the heel and splashes of yellow on the visible Air bubbles and branding. But the similarities end there.

Koston’s design combines hairy suede, mesh, and nubuck on the wavy panels, with added white and yellow accents on the top layer of the shoe. Custom “Koston” tags can also be found at the heel, while the Thai script for Nike is stitched on the toe. 

Eric Koston x Nike SB Air Max 95

If anything, this design is a mix of several different Michigan-inspired Air Mac ’95 looks, though we’re pretty confident that wasn’t the intended inspiration for this collab.

The colours are more likely inspired by the skater’s hometown of San Bernardino, California. The county’s new flag is a mix of white, navy, and yellow, as seen on the shoes.

Eric Koston x Nike SB Air Max 95

As for the Thai script, it’s a nod to his country of birth, Thailand. So perhaps the design isn’t as lazy as some might think.

Look out for the release of the Eric Koston x Nike SB Air Max 95 on Nike SNKRS in holiday 2025. Expect a price tag of around $200 USD. Also, make sure to check back for more on the skate-ready enhancements added to the design.

RELATED: Nardwuar Just Got His Own Nike SB Dunk Low – And It’s Wild

Eric Koston x Nike SB Air Max 95
Eric Koston x Nike SB Air Max 95
Image Credit: @yyt_snkrs

Eric Koston x Nike SB Air Max 95

SKU / Style Code: HQ8492-400
Retail Price: $200
Release Date: Holiday 2025
Colours: Obsidian/Speed Yellow-Midnight Navy-Summit White
Where to Buy: Nike SNKRS

Tags: Nike Air Max
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About the Author: Caryn Ganess

Caryn Ganess is a South African writer with a sharp eye for sneaker culture and a knack for digging into the psychology behind pop culture. From breaking down the legacy of the Nike Cortez to exploring what makes movie villains tick, she blends academic insight with real-world flavour.

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This post includes references to products from some of our advertisers. We may earn compensation when you click on links to these products. The opinions and information provided on this site are the original editorial content of Sneaker Fortress.

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