Jalen Hurts usually shows up dressed like Jordan Brand’s favourite child, and if you’ve watched any Eagles warm-ups lately, you already know he treats the tunnel like a runway with shoulder pads. Now there’s proof that Jordan Brand keeps him at the top of the football roster: a player-exclusive Air Jordan 11 made only for him. It’s called the Air Jordan 11 PE “Jawn Air”, and it exists because Hurts helped deliver a Super Bowl LIX win for the Philadelphia Eagles.
First, the build. Jordan Brand wrapped the entire upper in plush green suede and tumbled leather. Green on green on premium materials, then a clean white midsole to keep the whole thing from turning into a full-on team uniform for your feet. Under that, a faintly green translucent outsole finishes the look without shouting for attention. Silver-tone metal handles the Jumpman, and it also shows up on a “Jawn Air” keychain hangtag. “Jawn Air” appears again on the quilted leather insole, too.
Flipping to the inside tongues and one tag reads “Hit Em High” and the other reads “Hit Em Low,” pulled from the Eagles’ fight song.
So where did this pair come from? Collector and reseller @pgknows managed to get his hands on a brand-new size 12. Only a few pairs exist.
Hurts kept the heat coming all weekend too. In Super Bowl LIX warm-ups, he hit the field in a cleated Air Jordan 1 “Bred” as part of Jordan Brand’s “Unbannable” campaign. For the actual game, he wore an exclusive Air Jordan 11 with Kelly Green accents.
Jordan Brand didn’t waste a second after the win, either. It ran a “Love, Hurts” ad right away, then followed up with hoodies carrying the phrase. Later in the year, Hurts popped up again to help push the Jordan Trunner relaunch. If you ever wondered what it looks like when a brand builds a whole marketing lane around one athlete, this is it.
As for the “Jawn Air” 11, it’s not headed to shelves. It’s a private trophy you can wear. Delco boys are going crazy for this one, and honestly, you can’t blame them.
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