Puma is working hard to secure the number one spot on the sneaker market, and their upcoming collaboration with Doni Nahmias is only going to add to their momentum.
Over the past seven years, Nahmias has carved out his own piece of the pie that is men’s luxury streetwear. Actors, ballers, and rappers all turn to him for custom-designed pieces. One of his tees even made it into Kendrick Lamar’s Super Bowl performance wardrobe.
But the California-based designer also has a passion for sneakers. The brand has a number of its own silhouettes that have been covered in everything from red leather to hairy polka dot fabric. So, it isn’t too surprising for PUMA to have tapped Nahmias for three iterations of their Suede sneakers, which they have already previewed at Paris Men’s Fashion Week.
Each design is kitted out with signature design elements from the Nahmias SS2025 collection. Think perfectly crocheted details and lightly worn-out accents.
One of the designs showcased an off-white upper and matching canvas on the tongue with a pink crocheted Formstrip and multicoloured crochet laces. The other pair comes in classic black with a white tumbled leather Formstrip, chunky laces and subtle weathered touches on the sole unit.
Sneakerheads can also look forward to plenty of co-branding moments, including a Puma x Nahmias tag on the tongue and “Nahmias” imprinted just above the Formstrip.
The Nahmias x Puma Suede collab is expected to make its debut early in 2026 via Puma.com. However, you’ll need to stay tuned for more on this front.
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Source: WWD
