#Reverseland is a competition hosted by @nikesbornothing and Reverse Land, where creators worldwide can submit their Nike SB sneaker designs to make them a reality. This year’s brief was “Pop Culture”, so creators had the chance to do absolutely anything with their design, and one of the entries for the competition is @kickspaper’s “Scooby-Dunk!” Scooby-Doo-inspired Nike SB Dunk Low sneakers.
The sneakers represent the beloved best friends of the nostalgic kids’ show that kept many of us company throughout our childhoods, Shaggy and Scooby from Scooby Doo.
The great dane that is somehow able to talk and helps the Mystery Gang solve their cases is represented in the right shoe, starting with a pale creamy outsole that matches the thick ropey laces of the sneakers. A white midsole contrasts the deep browns that decorate the rest of the sneakers.
The base of the sneakers is a lighter brown, with darker brown panelling, over the rest of the sneaker from the mudguard, travelling up the lace unit and then wrapping around the heel. A bright blue makes up the Nike Swoosh logo and the inner lining of the sneaker, matching the blue of Scooby’s collar.
The inner lining of the sneaker has also been customised to the same blue with a portrait of Scooby on there, as well as the Nike SB branding, which has been cleverly changed to read “NIKE SD” for Scooby-Dunk!
The left sneaker represents Scooby’s best friend, Shaggy. The outsole is a deep, almost denim blue, contrasted by a white midsole that matches the Scooby side. Pale beige and green make up the majority of the upper, with the former making up the base of the sneaker and the tongue of the sneakers and the latter making up the upper’s panelling.
The Nike Swoosh on this side is a deep reddish-brown, matching Shaggy’s pants, as well as the inner lining of the collar, as well as the insole, which has a similar treatment to Scooby’s side, with a portrait of Shaggy and the Nike “SD” branding.
If you get a chance, take a look at the #reverseland hashtag and give some support to your favourite designs. Hundreds of artists worldwide have entered the competition, and the top ten posts that get the most likes and recognition will get the chance to move on to the next round.
Anyone can enter the competition before the closing date each year by simply posting their design on Instagram with the hashtag #ReverseLand. The winner of this year’s competition doesn’t seem to have been chosen yet, so stay tuned to see who wins this year.
The competition is known as Reverse Land, but it’s actually called the Design Your Own Dunk contest, which had over 1000 entries throughout the 2022 competition. The winning design has a collection of sneakers made, and the previous winner sold out in just 15 minutes.
