The Air Jordan 4 is no stranger to bold makeovers, but the upcoming “Somos Eternos” edition might just be the one that splits sneaker culture right down the middle. First teased this week, the special-edition pair joins Jordan Brand’s growing Día de Muertos collection, following in the footsteps of the Air Jordan 5 “El Grito” from 2024 and the Air Jordan 3 “El Vuelo.” With these culturally rooted drops, Nike and Jordan are clearly making a pointed effort to connect with Spanish-speaking audiences. And sneakerheads are already arguing about whether they pulled it off this time.
Early reactions from fans? Predictably all over the place. Comments ranged from “Jheez these are hard” and “These are fire” to less-than-impressed takes like “Run them through the shredder” and “Man y’all running the 4’s into the ground.” One user summed it up with, “I don’t get it,” while another fired off the nickname “Mayans 4s.” Still, representation matters, and plenty of Latino sneaker fans were quick to embrace the cultural nods. As one comment put it, “Yoooo as a Latino I’m loving the representation. Definitely need these.”
Official images from Nike show a sneaker dressed in cream tones, blending pearl and light bone shades across the leather upper. Floral-inspired graphics weave around the shoe like delicate branches, while “Seafoam” green highlights the lace eyelets and speckled midsole. The tongue tag has a skull-inspired patch and a solar design, while the insole goes darker with skull-and-heart artwork. Small details like bangles attached to the toe make the sneaker a little more interesting.
If you’re wondering when to line up (or refresh SNKRS obsessively), Jordan hasn’t confirmed an exact drop date yet. That said, it’s safe to expect the Air Jordan 4 “Somos Eternos” to arrive close to Día de Muertos in late October or early November 2025. The retail tag will sit at $230 in adult sizing, putting it squarely in line with other SE 4s.
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