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Home Air Jordans Air Jordan 1

The “What The Buck” Air Jordan 1 High Brings Beautiful Chaos

Caryn Ganess by Caryn Ganess
January 9, 2024
in Air Jordan 1, Air Jordans
The "What The Buck" Air Jordan 1 High Brings Beautiful Chaos
This post includes references to products from some of our advertisers. We may earn compensation when you click on links to these products. The opinions and information provided on this site are the original editorial content of Sneaker Fortress.

Drawing inspiration from the “What The” paradigm, Jim Buck of @madebybuck has brought to life a masterfully constructed custom version of the Air Jordan 1 sneaker, underlaid with a rich catalogue of his fantastic sneaker designs.

RELATED: Nike Air Jordan 1 “Macrame”: Just Like Grandma Made

Nike’s “What The”

Since their debut in 2007, Nike’s “What The” sneakers have made a distinctive splash in the sneaker world. The key idea behind these shoes is to combine various celebrated designs and colour schemes from past Nike releases into a single stunning pair. As you might expect, this experimental concept has captured the imagination of custom sneaker creators, prompting them to introduce their own distinctive designs inspired by the “What The” theme.

While it’s pretty standard to see artists blend different celebrated Nike colourways to craft their distinctive “What The” designs, it’s quite rare to stumble upon stunning pieces that integrate the artists’ own original designs and colourways. Needless to say, when we do chance upon these exceptional gems, we are thrilled to introduce them to the world of sneaker enthusiasts.

Jim Buck’s What The Buck Sneaker

What The Buck Air Jordan 1 High

This remarkable custom creation has the Union x Nike Air Jordan 1 High collaboration from 2018 as its base, as indicated by the zig-zag stitching on the collar. It’s also been aptly christened as the “What The Buck” Air Jordan 1 High, paying homage to its creator and his ingenious artistry.

As can be imagined, these custom sneakers boast a beautifully chaotic, mismatched style to recreate the “What The” aesthetic. Drawing elements from all designs in Buck’s 2023 collection, an eclectic blend of different leathers, denim, and other materials have been creatively utilised. Thus each shoe – left and right – showcases a unique blend of colours and textures. So, let’s dissect a few key materials from each shoe to highlight their individuality.

What The Buck Air Jordan 1 High

Starting with the left shoe, the design boasts vintage brown leather and short-haired brown suede on the mudguard and heel. This combination mirrors the aesthetic of the artist’s stunning “Vintage Bomber” sneaker. Alongside these features, the shoe incorporates exquisite tumbled white leather, a nod to the “Frozen Creek” design. There is also a homage to a fan favourite from 2023 – the “Retro Green” Air Jordan 1 High, on which the design featured on the collar has been fashioned.

RELATED: The “Felt Like Winter” Air Jordan 1 Is Warm & Stylish

The left shoe concludes on a high note, with a crisp white midsole and a gum rubber outsole. Completing this unique look is a white label on the tongue, embellished with a vibrant “Go Birds” phrase embroidered in green.

What The Buck Air Jordan 1 High

The right shoe then showcases exquisite burgundy leather, borrowed from the “OG Black Wine” Jordan 1 design. This smooth leather is beautifully contrasted with the dark denim from the “Red Tears” Dunk Low style. Along with these, the eye is drawn to the unique “Japanese Denim” fabric adorning the collar, intricately embroidered with cherry blossoms as a nod to Japanese culture.

To put the finishing touches on this shoe, a pristine white midsole paired with a rich maroon outsole culminates in a stunning visual play. Unlike the previous shoe, however, the branding label on the tongue is graced with Made By Bucks distinctive MB logo, hand-stitched in deep brown thread on a blush-pink leather backdrop.

RELATED: Air Jordan 4 “Spider-Man”- With Great Power Comes…

Where To Purchase This Custom

What The Sneakers

Those eager to own a pair of the striking “What The Buck” custom Air Jordan 1 High sneakers can contact the creative Jim Buck at @madebybuck to find out more about this custom design. For an alternative route, feel free to browse his website, where you can feast your eyes on (and purchase) the astounding range of custom designs that have come together to craft these incredible sneakers.

Prices for custom sneakers kick off from as low as $200.00 USD. However, bear in mind that this figure can quickly escalate depending on intricate design elements and premium materials involved. Nonetheless, you’re always welcome to discuss your budget with the creator and any unique design concepts you’ve envisioned for a custom one-of-one creation. In the meantime, keep an eye on our feed for more unique sneaker concepts and standout custom designs like the exceptional “What The Buck” Air Jordan 1 High.

"What The" sneakers

What are your thoughts on Jim Buck’s “What The” sneakers? Are you copping the “What The Buck” Air Jordan 1 High?

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Caryn Ganess

Caryn Ganess

Caryn Ganess is a South African writer and pop culture commentator with a razor-sharp eye for sneaker trends and a deep-rooted passion for storytelling. Originally from the windy shores of Port Elizabeth, Caryn graduated cum laude with an Honours Degree in Psychology — a background that now fuels her captivating explorations of human behavior, fashion, and fandom. Whether she’s unpacking the cultural legacy of the Nike Cortez, breaking down the enduring cool of the Air Jordan 11, or analysing the psychological depth of your favourite movie villain, Caryn blends academic insight with real-world relevance. Her writing doesn’t just cover sneakers, film, gaming, and comics — it dissects them with precision, flair, and a personal touch that resonates with readers. An accomplished contributor to Fortress of Solitude, Sneaker Fortress, 23 Jumpman Street and Lifestyle Fortress, Caryn has become known for her ability to connect the dots between psychology and pop culture. As a full-time mother, she brings an added layer of empathy and lived experience to her work, offering a refreshing perspective on the emotional power of entertainment and storytelling. From retro kicks to psychological thrillers, Caryn tells the stories behind what we wear and what we watch — one article (and one sole) at a time.

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