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A$AP Rocky x PUMA Collection Teases Don’t Be Dumb

A$AP Rocky's new PUMA sneaker collection is finally out, and its accompanying mystery-style commercial is a must-see.

Caryn Ganess by Caryn Ganess
June 3, 2025
A$AP Rocky x PUMA Collection Teases Don't Be Dumb

Image Credit: Sneaker Fortress

This post includes references to products from some of our advertisers. We may earn compensation when you click on links to these products. The opinions and information provided on this site are the original editorial content of Sneaker Fortress.

A$AP Rocky’s craziest collab with PUMA to date has finally made its way online and into stores, accompanied by an intriguing Scooby-Doo-style ad helmed by the rapper and designer.

The ad offers a glimpse of Flacko’s unique interpretation of the classic Mostro and Inhale silhouettes, all in a captivating “who-dunnit” mystery style. Things kick off with a news report revealing that two influencers had been robbed in broad daylight of their new A$AP Rocky x PUMA sneakers: the chunky and contoured Inhale silhouette, the spiky and sculptural Mostro OG, and the caged-in Mostro Gabbia Light design.

🆕 #Recent: Puma F1 & .@asvpxrocky unveil their biggest collection ever with a campaign directed by Rocky himself

"I had the opportunity to dig into Puma’s archives & blend the best with my own lens and style."

🛒 Shop here: https://t.co/yTbCs6E9Wxpic.twitter.com/9nhc9ULXn4

— ASAP Rocky Web (@ASAPRockyWeb) May 31, 2025

After three suspects dressed up like Rocky are brought in for interrogation, the investigator sneaks in a reference to the rapper’s upcoming fourth studio album, “Don’t Be Dumb”—hopefully a teaser of what’s coming this year as fans are clamouring for the album to finally release.

As the story unfolds, the robberies are revealed to be the work of a copycat syndicate trying to replicate the popularity of the rapper’s freshly released sneaker designs. Thankfully, after a cartoon-style chase sequence, a surprise unmasking, and a twist on the iconic Scooby-Doo catchphrase, the true culprits behind the crimes are finally exposed.

As for the shoes themselves, they come in a diverse range of styles, each with its own unique features. The Inhale style, for instance, is a bulkier silhouette with contour lines, a reflective or mesh base, and its own distinctive take on the PUMA formstrip branding. 

A$AP Rocky x PUMA Mostro OG
A$AP Rocky x PUMA Mostro OG – Image Credit: PUMA

The Mostro styles, on the other hand, are slim and sleek, with the standard design including mesh straps, studded soles, and croc leather uppers for a more luxe yet pared-back look. At the same time, the Mostro Gabbia Light has a fiercer aesthetic, given the patterned TPU panelling and detachable TPU cage. The latter design also proudly boasts PUMA’s Disc Tech, which provides a secure fit without the need for laces. 

However, all the sneaky “Don’t Be Dumb” teasers littered throughout the commercial have definitely diverted attention away from the actual sneaker releases. Fans have instead been pleading for the rapper to drop his next album, with one fan simply saying, “Drop the album ASAP!!!!” while another joked, “Bro is not serious with life. “He is dropping commercials without dropping the album.” It’s clear from the countless comments on YouTube that fans want one thing from Rocky and one thing only: new music.

Even with this minor snag, PUMA has been on the up and up when it comes to must-have sneaker styles. In fact, the footwear brand boasts a number of this year’s influencer-approved silhouettes in its lineup, one, of course, being the PUMA Speedcat (particularly in its striking red colourway). 

A$AP Rocky x PUMA Mostro Gabbia
A$AP Rocky x PUMA Mostro Gabbia Image Credit: PUMA

The motorsport-inspired sneaker seems to be aiming to dethrone the Sambas as the preferred casual sneaker for style-conscious folks. And with celebrities like Rihanna, Dua Lipa, and Rosé regularly seen wearing the Speedcat, this dethronement will probably occur sooner rather than later.

That said, if you’re looking for A$AP Rocky’s unique silhouettes, the shoes are currently available on PUMA.com for $120-$140 USD for the Inhale styles, $130 USD for the Mostro OG, and $250 USD for the Mostro Gabbia Light. While you contemplate what to buy, make sure to follow Sneaker Fortress for more sneaker drops and news.

RELATED: PUMA Speedcat OG Review – Unmatched Comfort

A$AP Rocky x PUMA Inhale
A$AP Rocky x PUMA Inhale Image Credit: PUMA
A$AP Rocky x PUMA Inhale
A$AP Rocky x PUMA Inhale Image Credit: PUMA
A$AP Rocky x PUMA Mostro OG
A$AP Rocky x PUMA Mostro OG Image Credit: PUMA
A$AP Rocky x PUMA Mostro OG
A$AP Rocky x PUMA Mostro OG Image Credit: PUMA
A$AP Rocky x PUMA Mostro Gabbia
A$AP Rocky x PUMA Mostro Gabbia Image Credit: PUMA
A$AP Rocky x PUMA Mostro Gabbia
A$AP Rocky’s PUMA Mostro Gabbia Image Credit: PUMA
Tags: Puma SneakersSneaker News
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About the Author: Caryn Ganess

Caryn Ganess is a South African writer with a sharp eye for sneaker culture and a knack for digging into the psychology behind pop culture. From breaking down the legacy of the Nike Cortez to exploring what makes movie villains tick, she blends academic insight with real-world flavour.

Our favourites. Available now at Nike.com

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