About Us

Welcome to Sneaker Fortress, the ultimate destination for sneakerheads and collectors. We believe that we are more than just a website; we are a community bound by a shared passion for sneakers and sneaker brands. From the latest sneaker releases to rare finds, concepts and customs, we’ve built a fortress that caters to every sneakerhead’s dream.

Our Mission

If you love sneakers, you’ve come to the right place. Our mission is to keep you up to date with the latest releases and inspire sneaker lovers with a long list of amazing selections of sneakers from across the globe that you’d want to cop and share. But it’s about more than that. It’s also about learning, connecting and telling sneaker stories, right?

But it’s also about buying and being able to get the sneakers when you want them (and not getting an L). That’s why we’ve partnered with brands like Nike, PUMA, Converse, New Balance, and adidas to share new releases and send you to their platforms (where you can purchase them).

What We Cover

  • News on popular sneaker brands: Nike, Adidas, Air Jordan, Yeezy, PUMA, Converse, Vans, New Balance, Reebok and so much more.
  • Exclusives: Sneaker Fortress boasts a collection of sneakers from all major brands and independent designers. We’re not just reporting what everyone else is. We’re finding rare gems on Instagram and creating lists of the most wanted sneakers on the planet.
  • We don’t sell, but: While Sneaker Fortress isn’t a retail store, we do share affiliate links where consumers can grab the latest sneakers. Check our Nike store, for example. It’s connected directly with Nike.com.
  • Expert insights: We’re not just copying press releases. Sneaker Fortress staff actually understand what makes a sneaker cool. Our experts analyse every release and share feedback on what makes each sneaker unique.
  • Honest reviews: The team at Sneaker Fortress believes in sharing honest opinions on sneakers we review: whether that’s positive or negative. If we don’t like it, we’re not going to tell you that we do.

Our Story

Sneaker Fortress was founded by a group of sneakerheads (Jarrod Saunders & Evan Saunders) who envisioned a space where the excitement and culture of sneaker collecting could thrive online. It’s about art. It’s about love. It’s about sneakers.

General Inquiries

For general inquiries or to request our rate card, please email us at jarrodsaunders@fortressza.com. We typically respond within 24 hours on business days.

Connect

Meet the management team behind Sneaker Fortress:

Visit us on socials:

Address: You can find us at our head office located at De Velde Estate, De Beers Avenue, Firgrove Rural, Somerset West, 7130 or Fortress of Solitude LLC at 30 N Gould ST STE R, Sheridan, WY 8280 in the United States of America. Sneaker Fortress is part of Fortress Entertainment PTY LTD, a registered company in South Africa and the USA (trading as Fortress of Solitude LLC).

About Our Readers

In 2023 alone, Sneaker Fortress had over 14 million views, a testament to the site’s popularity among readers who love trending sneaker brands, sneaker customs and concepts.

Work With Us

Are you passionate about sneakers and eager to join a dynamic team dedicated to delivering the latest news and insights? Sneaker Fortress might be the right place for you! You can reach out to us here.

Advertise With Us

Advertising with Sneaker Fortress can elevate your brand’s visibility and connect you with passionate sneakerheads across the globe. Explore targeted advertising options, including display ads, sponsored content, and newsletter placements. Find out more about advertising with us here.

About The Sneaker Fortress Writing Team

Articles are written by a group of talented, professional and experienced freelance writers, all experts and leaders in their various fields.

948 posts
Caryn Ganess is a South African writer and pop culture commentator with a razor-sharp eye for sneaker trends and a deep-rooted passion for storytelling. Originally from the windy shores of Port Elizabeth, Caryn graduated cum laude with an Honours Degree in Psychology — a background that now fuels her captivating explorations of human behavior, fashion, and fandom. Whether she’s unpacking the cultural legacy of the Nike Cortez, breaking down the enduring cool of the Air Jordan 11, or analysing the psychological depth of your favourite movie villain, Caryn blends academic insight with real-world relevance. Her writing doesn’t just cover sneakers,…
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162 posts
Megan Oosthuizen grew up in the vibrant city of East London, South Africa, where she started her career as a sales consultant at Mr Price Sports, a sports apparel and footwear chain. Honing her interpersonal skills over the course of two years, she cultivated a keen understanding of consumer behaviour and marketing trends while also sparking a fascination with sneakers and footwear culture. After completing a Bachelor of Arts degree in both English Literature and Psychology, Megan was drawn to the world of journalism, reigniting her passion for footwear and fashion trends under Sneaker Fortress. Megan loves to research rising…
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81 posts
Living in Cape Town, South Africa, Jarrod Saunders (the founder of Fortress of Solitude) is a multi-talented professional with a wealth of experience in various creative fields, including filmmaking, graphic design, web design, sound engineering and copywriting. As an award-winning creative director, Jarrod Saunders has established himself as a respected voice in the world of pop culture, with expertise in film, television, video games, and comics. Beginning his writing career as a film and gaming critic for Vision Magazine in 2007, Jarrod has gone on to write for and establish multiple entertainment sites, including Sneaker Fortress, 23 Jumpman Street and…
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78 posts
Evan Saunders is a seasoned professional with over two decades of experience in the tech industry. With a deep passion for technology and a talent for design, Evan has made a name for himself as a skilled and innovative techie. In addition to his love for all things tech, Evan is also a dedicated sneakerhead with an impressive collection of kicks. He is a sports enthusiast, and enjoys playing football and watching a variety of sports. When he's not keeping up with the latest games or streaming his favorite series, he enjoys indulging in his love of anime. Despite his…
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41 posts
Tafadzwa Njovana is an experienced filmmaker, who has worked specifically as a writer, director and video editor. He is also a gifted voice artist, having worked with several high-profile brands. Tafadzwa’s career in film and video was honed when he relocated to Cape Town, South Africa, to pursue his first love a BA Honours in Film Directing and Screenwriting. He has led diverse creative teams, including being the content lead for Christian Vision’s in-house publication, 1Africa, which was created to deal with the intersection of faith and popular culture. He currently straddles the worlds of writing and video as part…
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3 posts
Sergio Pereira is a prolific and recognised journalist and writer from Johannesburg, South Africa. His expertise encompasses the topics of comic books, film, television, and video games. For over 16 years, he has built up his reputation and knowledge in entertainment journalism by writing for and learning from the world's largest publications. Sergio is also an accredited Rotten Tomatoes reviewer and has interviewed numerous celebrities, such as Andy Serkis, Ben Barnes, Idris Elba, Letitia Wright and Frank Miller. He is the author of the highly rated fantasy comedy novel The Not-So-Grim Reaper and numerous short stories. In addition, he is…
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