One of the most important components of brand identity has always been its logo. The more distinctive and identifiable a logo is, the more it can contribute to a brand’s success and appeal to consumers. The iconic Jordan Jumpman is a fitting representation of this. Almost four decades later, it remains one of the most widely recognisable logos in the sneaker industry. Returning to the image that started it all—Michael Jordan soaring through the air in his first signature shoe—the latest women’s exclusive Air Jordan 1 features a “Polaroid” design to commemorate the historic moment.
A Closer Look At The Design
This new release has creatively reimagined the original “Bred” colourway that Michael Jordan wore for his Jumpman photo shoot in 1985. With its buttery pale grey leather upper and contrasting cyan accents on the toe box, laces, Swooshes, and heel, the sneaker has an aesthetic that recalls the inverted colour scheme of the Negative Polaroid technique used in the brand’s Jumpman photo shoot. This is set against a translucent outsole and dark grey midsole that further accentuates the theme.
However, the Polaroid pictures of Michael Jordan’s famous jump featured on the insoles are the clearest reference to the aforementioned photo shoot. While the right shoe features the images as showcased across numerous billboards and adverts, the left shoe displays the undeveloped, unprocessed picture. Yet I can’t help but feel these images would have looked much better placed on the underside of the translucent outsoles. It’s a lost opportunity but still a cool design concept overall.
Air Jordan 1 Low “Polaroid” Release Details
You can buy this playful version of the AJ 1 right now on Nike.com and select Jordan Brand stores. The pair is up for grabs at a retail price of $125 USD in women’s sizes.
Other women’s exclusive designs to look out for this Holiday season include the Air Jordan 11 “Bred Velvet”, the Air Jordan 12 “Phantom” and the Air Jordan 4 “Sail Net”. Until then, be sure to follow us here at Sneaker Fortress for more sneaker drops and reviews.
Do you appreciate how this Air Jordan 1 Low “Polaroid” design pays homage to the history of the Jumpman logo? Share your opinions about this pair in the space provided below!
Air Jordan 1 Low SE “Polaroid” (W) |
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| SKU / Style Code: HQ3599-025 |
| Retail Price: November 7, 2024 |
| Release Date: $125 |
| Colours: Photon Dust/Aurora Green-Smoke Grey |
| Where to Buy: Nike |
