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Home Air Jordans Air Jordan 3

The Air Jordan 3 Gets a Fresh Look Inspired by Seoul

Jordan Brand intends to bring back the look of its coveted Korean-inspired colourway debuted in 2018 with a new "Seoul 2.0" Jordan 3.

Caryn Ganess by Caryn Ganess
March 12, 2025
in Air Jordan 3
Jordan 3 “Seoul 2.0”

Image Credit: Sneaker Fortress

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Jordan Brand’s sneaker lineup for 2025 is still proving to be full of surprises. Remember the regionally exclusive Air Jordan 3 “Seoul” from 2018 that was later reissued as a women’s exclusive design in 2020? Well, Jordan Brand intends to revive the unique Korean-inspired colourway, but with special tweaks for its upcoming “Seoul 2.0” Jordan 3 release in 2025.

Remembering The Air Jordan 3 “Seoul”

For those who may not remember, the original design was based on the Taegeukgi, the national flag of South Korea. It was made to commemorate the 30th anniversary of the city hosting the Summer Olympics back in 1988. While it was originally released at $200 USD, it is now worth thousands (and I mean THOUSANDS) of dollars on the resale market. However, sneakerheads could be able to purchase a variation of this pair at a fraction of the price with the upcoming “Seoul 2.0” release—provided that the new sneaker isn’t also limited, that is.

A Closer Look At The Sneaker

Generally speaking, the 2025 design is very similar to the 2018 Air Jordan 3 “Seoul” release. The Korean flag sewn on the right tongue, similar white tumbled leather uppers, and the same “Nike Air” branding on the heel.

The primary distinction comes in with the new design’s aged appearance. You’ll notice the yellowed midsoles and the distressed detailing on the elephant print overlays, playing into the designs aged theme.

However, it also looks like the eyelet colours have been switched up, the outsole is now completed in a light grey, and the blue collar detailing appears to be quilted now. And am I crazy, or does the inner lining look particularly plush and comfy in the updated design?

Apart from these minor modifications, the “Seoul 2.0” look still feels familiar, although it seems like Jordan Brand has made an effort to step things up as far as the materials.

Air Jordan 3 “Seoul 2.0” Release Details

If the new look appeals to you, get ready to grab the “Seoul 2.0” design on May 15, 2025. The sneaker will retail for $200 USD in men’s sizes on Nike SNKRS and at select Jordan Brand stores.

Of course, there are plenty more Jordan 3 releases to look forward to this year. Don’t miss out on the “Rare Air,” “Pure Money”, and “Vivid Purple” colourways dropping this year, as well as anticipated A Ma Manière and SoleFly collaborations. Until then, stay tuned to Sneaker Fortress for more sneaker drops and news.

Air Jordan 3 “Seoul 2.0”
Image Credit: Kicksdong
Air Jordan 3 “Seoul 2.0”
Image Credit: Kicksdong
Air Jordan 3 “Seoul 2.0”
Image Credit: Kicksdong

Are you pleased with the changes Jordan Brand made to the Air Jordan 3 “Seoul 2.0”?

Air Jordan 3 “Seoul 2.0”

SKU / Style Code: IB1482-100
Retail Price: $200
Release Date: May 15, 2025
Colours: White/Sport Royal-Challenge Red-Black
Where to Buy: Nike

Tags: Air Jordan 3Sneaker News
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Caryn Ganess

Caryn Ganess

Caryn Ganess is a South African writer and pop culture commentator with a razor-sharp eye for sneaker trends and a deep-rooted passion for storytelling. Originally from the windy shores of Port Elizabeth, Caryn graduated cum laude with an Honours Degree in Psychology — a background that now fuels her captivating explorations of human behavior, fashion, and fandom. Whether she’s unpacking the cultural legacy of the Nike Cortez, breaking down the enduring cool of the Air Jordan 11, or analysing the psychological depth of your favourite movie villain, Caryn blends academic insight with real-world relevance. Her writing doesn’t just cover sneakers, film, gaming, and comics — it dissects them with precision, flair, and a personal touch that resonates with readers. An accomplished contributor to Fortress of Solitude, Sneaker Fortress, 23 Jumpman Street and Lifestyle Fortress, Caryn has become known for her ability to connect the dots between psychology and pop culture. As a full-time mother, she brings an added layer of empathy and lived experience to her work, offering a refreshing perspective on the emotional power of entertainment and storytelling. From retro kicks to psychological thrillers, Caryn tells the stories behind what we wear and what we watch — one article (and one sole) at a time.

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