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Home Air Jordans Air Jordan 4

Nike Air Jordan 4 x Coca-Cola Sneakers – Taste The Feeling

But don't lick the shoes.

Megan Oosthuizen by Megan Oosthuizen
February 26, 2024
in Air Jordan 4, Air Jordans
Nike Air Jordan 4 x Coca-Cola Custom Sneakers - Taste The Feeling
This post includes references to products from some of our advertisers. We may earn compensation when you click on links to these products. The opinions and information provided on this site are the original editorial content of Sneaker Fortress.

Name better pop culture icons than Jordan Brand and Coca-Cola. I’ll wait. But while we wait, here at Sneaker Fortress we decided to take matters into our own hands. Our brilliant artist Brandon Krige was able to churn out these beautiful Air Jordan 4 x Coca-Cola custom sneakers.

Air Jordan 4 x Coca-Cola Sneakers

Nike Air Jordan 4 x Coca-Cola Custom Sneakers - Taste The Feeling

Starting from the bottom, we see the beautiful interplay between the colours of the colourway, switching effortlessly between red and black to white and then back to black again. The outsole deftly switches between the two shades, swapping between red and black and then transitioning to a stunning semi-translucent TPU that has bubbles or shimmers suspended in it, perfectly resembling the carbonation of Coca-Cola.

RELATED: A Look at the Stunning Air Jordan 4 “Red Toe”

This stunning semi-translucent TPU appears once more above the white midsole that houses the clear Air unit and on the upper as the support wings. The semi-translucent nature of these parts, with the white sole unit or the black patent leather of the upper shining through it, is stunning and effective in bringing the idea of carbonation to life. The white background allows the red to take centre stage right at the back of the sneakers. In contrast, the black background makes the red turn to that stunning amber colour that we know and love of Coca-Cola, especially on the support wings.

Nike Air Jordan 4 x Coca-Cola Custom Sneakers - Taste The Feeling

As mentioned, the upper is primarily represented by shiny patent leather. The shininess of the leather is evocative of the plastic bottle or glass that you might find your drink of choice housed in. The patent leather, unlike many sneakers, which simply have overlays throughout the upper, the entirety of the upper is represented in this way in this pair.

The upper hardware, such as the netting, the laces, the tongue label, and the heel tab, all appear black and are made of materials like TPU and plastic or simply rope for the laces.

RELATED: The KAWS x Levi’s Air Jordan 4 Is A Stylish Sneaker

Nike Air Jordan 4 x Coca-Cola Custom Sneakers - Taste The Feeling

Of course, we would be remiss if we didn’t mention the classic Coca-Cola branding on the side of the Air Jordan sneakers in the iconic script typography, as well as the typical Coca-Cola red. This, without a doubt, ties the sneakers together, but you would be able to tell what inspired them even without the clear pointer.

Alas, Only A Concept

The result of all these ideas being represented and brought to life in sneaker form is gorgeous. Unfortunately, as mentioned above, this is just a concept sneaker and isn’t a physical pair you can get your hands on, at least not anytime soon.

RELATED: Women’s Air Jordan 4 “Orchid” Sneakers Looks Beautiful In Pink

That being said, Coca-Cola is a brand that has had a strong standing in pop culture for what seems like centuries and has remained an old favourite through it all. Amazing custom artists like @_dsignr_ have made beautiful pairs in the past, like these Air Jordan 1 Retro High “Jack Daniel’s & Coke” for you to enjoy.

Nike might be unable to help you with a pair of official Coca-Cola-branded Air Jordan 4 sneakers. Still, other sneaker brands like Puma with their Slipstream x Coca-Cola sneakers can. And, not that it’s my favourite, but there are also three official colourways for Coca-Cola x Crocs clogs… So they’re out there.

Let us know in the comments, which are your favourite Coca-Cola sneakers, and what do you think of our Air Jordan 4 x Coca-Cola concept?

Tags: Air JordanAir Jordan 4Sneaker News
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Megan Oosthuizen

Megan Oosthuizen

Megan Oosthuizen grew up in the vibrant city of East London, South Africa, where she started her career as a sales consultant at Mr Price Sports, a sports apparel and footwear chain. Honing her interpersonal skills over the course of two years, she cultivated a keen understanding of consumer behaviour and marketing trends while also sparking a fascination with sneakers and footwear culture. After completing a Bachelor of Arts degree in both English Literature and Psychology, Megan was drawn to the world of journalism, reigniting her passion for footwear and fashion trends under Sneaker Fortress.
Megan loves to research rising trends, the cultural significance of sneakers, and the history behind certain models. She endeavours to bring a much-needed female perspective to the world of sneaker news.
Expertise: Journalism, Retail, Psychology, Graphic Design Past Titles: Freelance Writer Current Title: Staff Writer @ Sneaker Fortress Connect: meganoosthuizen@fortressza.com

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