The world commemorated International Women’s Day on 8 March 2025. On the heels of this, PUMA announced its JER-SHE Collection, designed for women to express themselves on a blank canvas and write their own stories.
The brand has released several significant collaborations in recent weeks, featuring the likes of TMNT and Netflix’s Squid Game. Always seeking to elevate stories and empowerment through design and style, the JER-SHE collection aims to achieve this through the power of simplicity. As such, it paves the way for women to express themselves through their own stories and creativity, creating a blank canvas approach with the collection to open up the conversation.
PUMA has announced three refreshed sneakers as part of the collection. This includes classics from its archives, including the Easy Rider, Indoor and Palermo silhouettes. Each of these is crafted in an all-white colourway, symbolising the purity of the range through its simplicity.
Added to the collection are various apparel and accessories. In this manner, the collection extends its arm in various aspects of life, including sports. It draws inspiration primarily from basketball, Motorsports, and football and introduces three experimental jerseys. These aim to challenge conventions through remixed proportions, deconstructed forms, and subversive takes on sports iconography. Each of these curated pieces represents a new vision of athletic uniforms, which is driven by women shaping the future of sports.
Maria Valdes, Chief Product Officer at PUMA, had this to add about the release of the collection:
“This campaign celebrates the diversity and strength of women in sports. We’re proud to provide a platform for them to shine and inspire each other. Every jersey in this collection represents a blank canvas to express who they are and what they stand for.”
The JER-SHE collection aligns with PUMA’s ongoing willingness to celebrate and empower women through sports and culture. It takes the mission further by putting the power into the hands of the wearer, allowing them to express themselves how they see fit. The idea is that you are your best when you are yourself, with the range providing you the tools to be that. You have the platform to shine, starting with a blank canvas page and inviting women to be bold and authentic.
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Get your hands on the PUMA JER-SHE drop later this month – officially launching on 25 March 2025. The collection will be available online at PUMA.com and in PUMA retail stores globally.
