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Spider-Man: Brand New Day Just Had the 2nd-Biggest Opening Ever — This Air Jordan 1 Spider-Verse Concept Is Riding the Wave

Vibrant, animated, and totally web-worthy — this Air Jordan 1 'Look Up' concept captures the same multiverse energy that just broke box office records.

Megan Oosthuizen by Megan Oosthuizen
August 3, 2026
Spider-Man Brand New Day Spider-Verse Sneakers

Image Credit: Sneaker Fortress / Sony Pictures

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Spider-Man just had the biggest weekend of his 64-year history. Spider-Man: Brand New Day pulled in $355 million domestically and $927 million worldwide over its opening — a second-biggest-ever debut on both counts, behind only Avengers: Endgame — and it landed right on top of Spider-Man Day, the character’s unofficial August 1st holiday. To be clear: this is an AI-generated concept render by Sneaker Fortress founder Jarrod Saunders, not a custom pair someone actually built and not an official Jordan Brand release. These sneakers are not for sale and never will be — they aren’t available in any store and don’t have a retail price. But with Miles Morales’ side of the Spider-Verse getting fresh cultural real estate this week, it’s exactly the kind of Spider-Verse tribute worth revisiting.

Since the debut of the first movie within the Spider-Verse in 2018, the world has been taken by the beautiful and unique art style chosen to bring the vision to life. Combining many art styles and a comic book-like appearance, bright colours, blurs, and 3D effects bring the beautiful world to life. While we have covered plenty of Spider-Man sneakers that highlight characters in the universe, we have never looked at a pair that highlights the details of the world itself. Luckily for us, we have the Spider-Verse Air Jordan 1 “Look Up” sneaker.

The Air Jordan 1 “Look Up,” Broken Down

Air Jordan 1 "Look Up" Spider-Verse Sneaker
Image Credit: Sneaker Fortress

Starting from the bottom, we see that the rubber outsole has been decorated with dark rubber, contrasted by a sail or bone-coloured midsole. The use of an aged-white colour rather than just plain white is a great one that gives the sneakers a somewhat vintage look that works perfectly with the textile nature of the rest.

Speaking of the textile of the upper, each piece of the upper is an entirely different textile, each one bringing to life the beautiful elements that make up the stunning worlds of the Spider-Verse. With a combination of textures and bright and muted colours, it perfectly represents the Spider-Verse.

Starting at the front of the sneaker, we see that the mudguard has been constructed from no less than three different textiles: a purple with corduroy-like stripes, a blue woven fabric that has yellow decorative stitching going through it, and another one with a grey base that has woven elements like yellow, red and blue included in the weave.

The toe box has been constructed of similar textiles, this time choosing to forego the usual perforations for breathability, which is likely allowed because the sneakers aren’t made of leather. The toe box is a pink textile that swaps the yellow stitching on the mudguard for red, shares some blue elements, and extends the purple with a touch of pink over the front of the sneaker.

The lower lace stays almost denim-like with blue and red elements, bringing the classic Spider-Man suit colours into the mix.

The quarter of the sneakers is another stunning woven textile with a grey base and black spots that peak through, thanks to the woven nature. The collar section is the opposite, with a black base contrasted by white. The middle lace continues the monochromatic moment with a white textile with woven black stripes.

The Heel, Collar, and Branding Details

The Spider-Verse Air Jordan 1 Sneaker Look Up
Image Credit: Sneaker Fortress

The heel section is where the fun comes into the sneaker, with the heel counter appearing a deep blue with woven elements that include yellow and red. This part of the sneaker brings the Spider-Verse and inter-dimensional travel to mind. The collar area is decorated with pink glittery spandex that perfectly tops off the sneaker.

Besides the red branding of the Jumpman logo on the tongue label, the accents of the sneaker are all black, including the laces, the Nike Air Jordan Wings logo on the collar, and the Nike Swoosh logo. The Swoosh is a furry textile that combines shagginess with a diagonal striped pattern in the fur for an extra element of intrigue.

I would love to give you a release date for these sneakers. Still, they remain only a concept sneaker that our fantastic designers have worked tirelessly to design. While they are a magnificent concept, it does not mean that they aren’t physical sneakers. Stay tuned to see if we can bring these beautiful sneakers to life sometime.

Read our full review of Spider-Man: Brand New Day on Fortress of Solitude.

Reminder: this is a fan-made concept render only. It is not for sale, it is not available in any store, it has no retail price, and there are no plans to release it — now or ever.

Closest You Can Actually Buy

Air Jordan 1 High OG Shop Jacket
Image Credit: Jordan Brand

Want the closest retail equivalent? Jordan Brand’s mixed-material Air Jordan 1 High OG “Shop Jacket” ($185, Nike.com) uses a similar patchwork-textile construction. This “Look Up” render was designed by Jarrod Saunders using AI and joins a growing lineup of Spider-Verse AJ1 concepts we’ve covered — proof this multiverse aesthetic keeps finding new sneaker fans.

Would you wear these stunning Spider-Verse Air Jordan 1 “Look Up” sneakers — if they were ever actually made? Also, check out the 24 best Spider-Man and Spider-Verse-inspired sneakers and the Nike Spider-Gwen.

Tags: Air JordanAir Jordan 1Spider-ManSpider-Verse
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About the Author: Megan Oosthuizen

Megan Oosthuizen is a staff writer at Sneaker Fortress covering sneaker concepts, customs, collaborations, and culture. A BA graduate in English Literature and Psychology, she brings a unique perspective shaped by two years working in sneaker retail at Mr Price Sports — giving her firsthand insight into how consumers engage with footwear. She also contributes to Fortress of Solitude covering film and pop culture.

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