Classic sneakers have been a staple of the sneaker industry for decades. From their original inspiration and use in sport to the modern interpretations as streetwear. adidas has a slew of classic silhouettes from its archives, labelled as the Originals. One of its all-time classics, the Superstar, is back.
The adidas Superstar was originally designed for basketball in the late 1960s. It has evolved over time to be one of the pioneers of the streetwear scene, lead by each generation of sneakerheads. The sneaker is the original icon, having made its journey from sports to culture. It returns again as the second phase of “The Original” campaign, shining a light on the trailblazing influence of the Superstar.
adidas’ latest campaign, “Superstar, The Original” adopts a living stage as its backdrop. It has been stripped down to its most basic design, featuring a monotone colourway pack in Black and White – an ode to its classic roots. The sneaker features enhanced padding in the tongue and collar to give it a more luxe feel for the modern fan. It has defined an influential era of creative expression throughout the ’90s, on its way to becoming the footwear of choice for artists, musicians, and skaters who pushed the boundaries of culture.
For this latest campaign, an artistic video has been released, directed by visionary photographer and filmmaker Thibaut Grevet, and featuring Samuel L. Jackson, who lends his voice to the narration. In addition to the iconic duo, the campaign also features icons and cultural trailblazers in their own spheres. This includes multi-award-winning songwriter and producer Missy Elliott, skateboarding legend Mark Gonzales, NBA sensation Anthony Edwards, Memphis multi-platinum powerhouse GloRilla, American singer-songwriter Teezo Touchdown, global music icon JENNIE, and boundary-pushing model and actress Gabbriette.
Annie Barrett, Vice President of Marketing at adidas Originals, had this to say about the latest Originals campaign:
“The Superstar has always been more than just a sneaker – it’s a symbol of originality and a spark for cultural change. From street corners to global stages, it’s been worn by those who don’t wait for permission to lead. This campaign isn’t about looking back – it’s about spotlighting a new generation of Originals who are building what’s next, unapologetically.”
Alongside the two Superstar colourways, adidas has also launched a new iteration of the iconic Firebird Tracksuit. The tracksuit has been in the adidas archives a few years prior to the Superstar, having made its debut in 1967. It has remained another classic piece in the streetwear spheres with each iteration and release.
“It just takes one. Before there can be a thousand. Superstars are the ones who build crowds, instead of joining them.”
You can get your hands on all things Superstar online at adidas.co.za.
