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The Top 22 Best Sneaker Releases This Week (July 27–August 2, 2025)

From hyped Jordans to buzzy collabs, these are the hottest sneaker drops you don’t want to miss this week (July 27–August 2, 2025).

Caryn Ganess by Caryn Ganess
July 31, 2025
in Sneakers, Trending
Top 22 Best Sneaker Releases This Week

Image Credit: Sneaker Fortress

Expect some really awesome sneaker releases from adidas, ASICS, Jordan, New Balance, Nike, and PUMA as July comes to a close and August begins. Highlights from a few of these brands include the Adidas Adizero EVO SL College Collection, Nike’s Air Max Dn collaboration with LEGO®, and the Undefeated x Air Jordan 4 and Jordan 10 “Steel” from the Jordan Camp. But there’s plenty more on offer. Let’s dive into all the best sneaker releases for this week.

New Balance 1906 Loafer

New Balance 1906 Loafer
Image Credit: New Balance

Two new colourways of New Balance’s divisive but seemingly popular 1906 Loafer sneaker will be available on July 30. The “Woodland” and “Bisque” colourways will both retail for $159.99 USD on the New Balance website.

New Balance 204L “Mushroom”

New Balance 204L "Mushroom"
Image Credit: New Balance

The Boston-based sporting brand is introducing a new model this week, the 204L. The first colourway sneakerheads can expect is this “Mushroom” look with accents of “Arid Stone” and white. You can get these for $109.99 USD on the New Balance website.

Nike Total 90 III Surfaces in “Fir” Green

Nike Total 90 III Surfaces in Fir Green
Image Credit: Nike

The Swoosh Label’s Total 90 III sneaker has already been released in various familiar colourways this year, but the brand is also releasing a new ‘Fir’ green colourway this week. The shoe is set to release on July 30 for $135 USD through Nike.com and select retailers.

Air Jordan 1 High OG “Self-Expression”

Air Jordan 1 High OG Self-Expression
Image Credit: @MrUnloved1s

The Jordan Brand is ready to release its distinctive “Self Expression” Jordan 1 High design on July 31. The design offers all-black uppers that reveal an array of colours hiding underneath when scuffed or scratched away, similar to a scratch art project. The sneaker will retail for $185 USD and comes packaged in a special box. Find out more about the Air Jordan 1 High OG “Self-Expression.”

Made in UK 991v2 Grape Sorbet

Made in UK 991v2 Grape Sorbet
Image Credit: New Balance

New Balance is serving up two new flavourful colourways of their 991v2 model. The hairy suede shoes will be offered in both “Deauville Mauve” and “Beechnut” colours inspired by the lush green and purple tones of grapes. Grab either pair for $249.99 USD on the NB site.

Tyrese Maxey x New Balance “Hero” Pack

Tyrese Maxey x New Balance "Hero" Pack
Image Credit: New Balance

Philadelphia 76ers player Tyrese Maxey, a.k.a Mad Max, is dropping a special capsule with his New Balance family this week. The baller has prepared a 1906R ($159.99) and Hesi Low v2 ($119.99) in white, blue, light purple, and silver. The design is inspired by Maxey’s love for superheroes and comic book art.

Nike Air Max Muse

Tyla Nike Air Max Muse
Image Credit: Sneaker Fortress

Nike will be offering six gorgeous colourways of its women’s exclusive Air Max Muse silhouette this Thursday. Sneakerheads can expect the “Ashen Slate”, “Desert Sand”, “Metallic Oil Green”, “Metallic Silver”, and “White/Metallic Silver” pairs to sell for $170 USD, while the black and yellow “Bruce Lee” design will cost $180 USD via Nike.com.

Nike Air Max Phoenix

Nike Air Max Phoenix
Image Credit: Nike

The Swoosh Label’s latest Air Max design, the Air Max Phoenix, is dropping in a stylish black and red combo this week. A pair will run you $155 USD from Nike or select retailers.

Nike Air Max Phoenix SE

Nike Air Max Phoenix SE
Image Credit: Nike

The new Air Max model will also be available in a special edition colourway on Thursday. The design comprises a black base with deep royal blue accents throughout. These will be available for $155 USD at Nike and select retailers.

Nike Air Superfly

Nike Air Superfly
Image Credit: Nike

The Nike Air Superfly returns in three lifestyle colourways. The model will be offered in “Black/Metallic Silver,” “Pale Ivory/Metallic Silver,” or “Oil Green,” all for only $105 USD. However, the pairs will only be available in women’s sizes. 

Nike Air Superfly Lux “Pony Hair Pack”

Nike Air Superfly Lux Pony Hair Pack
Image Credit: Nike

Nike is also releasing two lush “Pony Hair” versions of the Air Superfly this week. The sneakers will be offered in black or sail, with textured hair on the sides. These luxe editions will be available for $125 USD in women’s sizes.

Adidas Adizero EVO SL College Collection

Adidas Adizero EVO SL College Collection
Image Credit: Adidas

Adidas will release ten adidas Adizero Evo SL colourways celebrating the NCAA colleges. Each pair has the same white base, but the three stripes and heels are customised with the colours of each school (Arizona State, Indiana, Kansas, Louisville, Mississippi State, Miami, Nebraska, North Carolina State, Texas Tech, and Washington). Members of the adiClub have early access to the design now, but it will be available to everyone on July 31.

Adidas Adizero Goukana “Yellow”

Adidas Adizero Goukana "Yellow"
Image Credit: Adidas

The Three-Stripes will release a chunky new silhouette on August 1. The first Adizero Goukana style to drop offers a yellow and black palette, with a mix of mesh and suede materials on the upper. You can get a pair for $160 USD on the adidas website.

Adidas Crazy 2 “White/Onix”

Adidas Crazy 2 "White/Onix"
Image Credit: Adidas

Kobe’s second signature sneaker with adidas was re-released this year under the new name “Crazy 2”. The next style to drop will be a white and onix look, similar to a pair worn by the Black Mamba in the 2000s. This colourway will be available for $160 USD on the adidas site starting August 1.

Air Jordan 4 GS “Pizza”

Air Jordan 4 “Pizza”
Image Credit: Reddit

Jordan Brand is serving its younger audience a stylish Jordan 4 colourway on August 1. The shoe is made of Sesame nubuck, with matching suede at the toe, plus black and red accents throughout. Find out more about the Air Jordan 4 GS “Pizza”.

Nike Air Max Dn x LEGO®

Nike Air Max Dn x LEGO
Image Credit: Nike

Nike and LEGO will release their yellow, studded Air Max Dn design on Nike SNKRS come August 1. This fun sneaker will be available in big kid sizes for $155 USD and comes packaged in a box with a special insert that turns it into a storage container for LEGO bricks.

Nike G.T. Cut “Black Chrome”

Nike G.T. Cut Black Chrome
Image Credit: Nike

Nike is dropping a black and chrome version of the G.T. Cut silhouette on August 1. The pair will sell for $190 USD at Nike and select retailers.

Nike GT Cut 3 Turbo “Coconut Milk”

Nike GT Cut 3 Turbo "Coconut Milk"
Image Credit: Nike

This Nike GT Cut 3 Turbo features a Coconut Milk, Amarillo, and Chrome colourway. Pairs will be available for $210 USD on August 1.

PUMA LaFrancé RNR

PUMA LaFrancé RNR
Image Credit: PUMA

Fans of LaMelo Ball can always count on him to provide an unexpected and fun look for his signature sneakers. On August 2, the basketball player’s LaFrancé RNR shoes release in a “Light Sand” colourway with a colourful mesh on the base. These will be on offer via the PUMA site for $125 USD.

Above The Clouds X ASICS GEL-QUANTUM 360™

Above The Clouds X ASICS GEL-QUANTUM 360
Image Credit: Asics

Asics is celebrating the tenth anniversary of the Gel-Quantum 360 with the help of Australian boutique Above The Clouds. There will be two colour combinations available for the collaboration: Soft Yellow/Black and Soft Yellow/Brisket Red. Each colourway will be available via ASICS online on August 2.

Undefeated x Air Jordan 4

Undefeated x Air Jordan 4 Retro
Image Credit: @justfreshkicks

The moment Jordan fans have been waiting for is almost here. Jordan Brand is saving one of the best for last this week with the Undefeated x Air Jordan 4 set to re-release on August 2 via the Undefeated website. Pairs will set you back $230 USD. Find out more about the Undefeated x Air Jordan 4.

Air Jordan 10 OG “Steel Grey”

Air Jordan 10 OG “Steel”
Image Credit: Jordan Brand

The Air Jordan 10 OG “Steel Grey” is also expected to return on August 2. The shoe will be offered with the toe cap detail on the front. Find out more about the Air Jordan 10 OG “Steel Grey”.

RELATED: The 14 Best Air Jordan Sneaker Releases For August 2025

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About the Author: Caryn Ganess

Caryn Ganess is a South African writer with a sharp eye for sneaker culture and a knack for digging into the psychology behind pop culture. From breaking down the legacy of the Nike Cortez to exploring what makes movie villains tick, she blends academic insight with real-world flavour.

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This post includes references to products from some of our advertisers. We may earn compensation when you click on links to these products. The opinions and information provided on this site are the original editorial content of Sneaker Fortress.

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