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Home Air Jordans Air Jordan 3

The Air Jordan 3 “Family Affair” Was Supposed to Be Quiet — Now Everyone Wants a Pair

Jordan Brand's Holiday 2025 collection features a "Family Affair" Jordan 3 design that honours one of Michael Jordan's family traditions.

Caryn Ganess by Caryn Ganess
August 8, 2025
in Air Jordan 3, Trending
Air Jordan 3 "Family Affair"

Image Credit: @zsneakerheadz

Update August 08, 2025: Images of the Air Jordan 3 “Family Affair” have finally surfaced online, and the pair is very close to the earlier mockups, minus a few minor details. The sneaker actually has a gum rubber outsole below, which makes it that much more appealing than the mockup look. Expect these to arrive on October 25th via Nike and select retailers.

Original Article: With one must-have release after another, Jordan Brand’s Holiday 2025 lineup is sure to be remembered. Among the anticipated drops is a very special Air Jordan 3 design that the Jumpman has dubbed “Family Affair”.

A Closer Look At The Sneaker

If you’re curious about the backstory of the new Jordan 3 design, it references the long-standing hunting traditions of Michael Jordan and his family, which explains the catchy moniker and primarily earthy colour scheme.

The design showcases a blend of Medium Olive, Sequoia, Neutral Olive and Sail hues with a touch of Total Crimson to liven things up. Moreover, this drop is anticipated to feature the iconic “Nike Air” logo on the heel, a feature we usually see on the most coveted Jordan releases. 

While images of the sneaker have yet to surface, the mockups below depict the expected colour blocking for the “Family Affair” colourway.

Air Jordan 3 “Family Affair” Release Details

Sneakerheads can expect this stylish AJ 3 colourway to arrive this holiday season on October 25, 2025. The pair will be available to purchase on Nike.com and at select retailers, but no retail price has been confirmed yet.

Other Jordan 3 releases to tide you over till until then include the A Ma Maniére X Air Jordan 3 “For The Love” and the Air Jordan 3 “Champagne And Oysters” designs. However, in the meantime, don’t forget to follow us at Sneaker Fortress for more sneaker drops and news.

Air Jordan 3 “Family Affair”
Image Credit: Nike
Air Jordan 3 “Family Affair”
Image Credit: Nike
Air Jordan 3 “Family Affair”
Image Credit: Nike
Air Jordan 3 “Family Affair”
Image Credit: @zsneakerheadz (Mockup Images)

Are you anticipating the debut of the Air Jordan 3 “Family Affair” colourway this holiday season?

Air Jordan 3 “Family Affair”

SKU / Style Code: DN3707-202
Retail Price: TBA
Release Date: October 25, 2025
Colours: Medium Olive/Sequoia-Neutral Olive-Sail-Total Crimson
Where to Buy: Nike

Tags: Air JordanAir Jordan 3
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About the Author: Caryn Ganess

Caryn Ganess is a South African writer with a sharp eye for sneaker culture and a knack for digging into the psychology behind pop culture. From breaking down the legacy of the Nike Cortez to exploring what makes movie villains tick, she blends academic insight with real-world flavour.

Our favourites. Available now at Nike.com

This post includes references to products from some of our advertisers. We may earn compensation when you click on links to these products. The opinions and information provided on this site are the original editorial content of Sneaker Fortress.

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