Jordan Brand is no stranger when it comes to working with all kinds of luxury brands around the world, including Dior and, of course, Gucci. Back in 2012, Nike and Gucci forged a creative alliance, collaborating on projects like the coveted Air Jordan 1 Retro Gucci edition. However, collaborations of this kind have been few and far between. Still, it may be time for a Jordan x Gucci collaboration again.
The original Air Jordan 1 Retro Gucci was much more Jordan than Gucci. It was a relatively plain Air Jordan 1 sneaker with the deceptively festive colourway that Gucci is known for, sporting greens and reds. For many, this design needed to be more luxurious for their taste.
Luckily, we live in a world where AI and art have developed so far that sneaker concept artists worldwide have developed their skills to such a standard that we can quickly run to social media platforms like Instagram and find some of the best concept designs for luxury sneakers.
Speaking of which, @jordanmyconcepts released an absolutely stunning concept image for a pair of Jordan x Gucci Air Jordan 1 sneakers that breathe the luxury concept back into the retro sneaker design.
Maintaining the “festive” colourway with alternating elements of green and red, each shoe section has a dominant colour. Starting from the outsole, we see bright red, instantly contrasted by the foresty Gucci green midsole.
That same green dominates most of the upper, taking up the panelling of the toe box and the mudguard and blanketing the sneaker up to the collar, including the tongue and the laces.
The bright red comes through on several elements of the sneaker, like the lateral and medial Nike Swoosh logos in a bit of a reflective, metallic finish, copied on the heel counter and on the panelling that reaches from the heel up to the top two pairs of lace stays.
On the top panel, you can also see the Air Jordan logo proudly debossed near the ankle in a slightly darker shade of red.
Most luxury Gucci pieces feature the signature band of green with a red stripe, often featuring the little golden bee, perhaps as a belt or a shoulder strap. This little detail was remarkably missing from the original Air Jordan 1 Retro Gucci pair, and it’s lovely to see that @jordanmyconcepts has elected to include it this time.
This stunning pair of sneakers only has one downside: it is merely a concept and not an actual collaboration. All those in favour of petitioning that Jordan and Gucci collaborate, please raise your hand with me. Until then, hopeful some sneaker customizers get their hands on this concept, and we get to see what a physical pair looks like in the future.