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Home Nike Nike Dunk

Is The “Pennywise” Nike Dunk Low the Most Disturbing Halloween Sneaker of the Year?

We're questioning our dislike of all things clown after seeing this stunning Nike Dunk Low custom made in the likeness of Pennywise from It.

Caryn Ganess by Caryn Ganess
October 11, 2024
in Nike Dunk
Pennywise Nike Dunk Low Sneakers Halloween
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Though many sneakerheads, including myself, have probably spent a significant portion of their lives attempting to avoid anything and everything related to clowns, this Pennywise-inspired Nike Dunk Low custom by Shoe Massacre (@shoemassacre) might be the one exception worth making.

A Closer Look At The Sneaker

This sinister design is based on the sewer-dwelling clown from Stephen King’s It novel, or more accurately, the movie adaptation of the character brought to life by Bill Skarsgård. But despite being based on a spooky, evil clown that kidnaps and eats children (you can read more about the disturbing character’s motivations on Fortress of Solitude), it’s still one of the most beautiful Halloween-themed sneakers we’ve seen this year.

The pair features a cracked white Italian calfskin on the base to mimic Pennywise’s cakey clown makeup, and let’s not forget his face painted on the toebox. The overlays are then dressed in genuine Italian silk to resemble his clown costume.

To add to the details, red stitching is used throughout the design, which we all know refers to the creepy red-painted markings on his face. But by far, our favourite detail on the shoe (although to be fair, we love just about everything on this design) is the ruffled fabric layered behind the silk Swooshes. It adds a whimsical touch reminiscent of Pennywise’s clown collar. 

Other details include a red balloon embroidered on the tongue, a red splattered sailboat on the heel, and Pennywise graphics printed on the insole. If you’re a fan of the eerie character, this is one pair you don’t want to miss. 

Where To Get The “Pennywise” Nike Dunk Low

This It-inspired sneaker will be available for purchase on Shoe Massacre’s website on October 11, 2024. The sneaker will be one of four designs in their Massacre Halloween Pack, with each design limited to only five pairs.

While we countdown the hours to its release, horror film fans can browse through more killer sneaker designs on our site. Whether you’re a fan of Nightmare on Elm Street, Child’s Play, or Godzilla, there’s a pair to fit your horror film aesthetic. In the meantime, don’t forget to follow Sneaker Fortress for more custom and concept kicks.

"Pennywise" Nike Dunk Low
"Pennywise" Nike Dunk Low
"Pennywise" Nike Dunk Low
"Pennywise" Nike Dunk Low
"Pennywise" Nike Dunk Low
"Pennywise" Nike Dunk Low

Are you hoping to snatch a pair of these “Pennywise” Nike Dunk Lows when they release? Let us know your thoughts on the eerie design in the comments below!

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Caryn Ganess

Caryn Ganess

Caryn Ganess is a South African writer and pop culture commentator with a razor-sharp eye for sneaker trends and a deep-rooted passion for storytelling. Originally from the windy shores of Port Elizabeth, Caryn graduated cum laude with an Honours Degree in Psychology — a background that now fuels her captivating explorations of human behavior, fashion, and fandom. Whether she’s unpacking the cultural legacy of the Nike Cortez, breaking down the enduring cool of the Air Jordan 11, or analysing the psychological depth of your favourite movie villain, Caryn blends academic insight with real-world relevance. Her writing doesn’t just cover sneakers, film, gaming, and comics — it dissects them with precision, flair, and a personal touch that resonates with readers. An accomplished contributor to Fortress of Solitude, Sneaker Fortress, 23 Jumpman Street and Lifestyle Fortress, Caryn has become known for her ability to connect the dots between psychology and pop culture. As a full-time mother, she brings an added layer of empathy and lived experience to her work, offering a refreshing perspective on the emotional power of entertainment and storytelling. From retro kicks to psychological thrillers, Caryn tells the stories behind what we wear and what we watch — one article (and one sole) at a time.

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