Teyana Taylor is super busy in 2026. When she isn’t winning awards for her films, she’s busy championing new Jordan sneakers. Fresh off her Golden Globe win for Paul Thomas Anderson’s One Battle After Another, the 35-year-old actress revealed her upcoming collaboration with Air Jordan, the Air Jordan 3 “Concrete Rose (which looks way different from the early mock-ups).
Early Sunday morning, Jordan Brand published a reveal of the sneakers on their @jumpman23 Instagram account. But not everyone was happy with the reveal, or rather how it was revealed. One comment on Instagram summed up the collective frustration perfectly: “I hate whoever did this photo shoot. She looks amazing. Yes. However can we ACTUALLY see the shoe?” That’s fair. While this is the best look we’ve had of the long-rumored Air Jordan 3 “Concrete Rose, it’s not really easy to make out the design in these images.
Still, what you can see matters. The Air Jordan 3 arrives in Fir green leather, tonal from toe to heel, wrapped in a removable thorned rose vine. Metallic Gold eyelets catch the light. A Fire Red rose sits on the tongue. The usual elephant print takes a back seat, covered by leather, with Cement Gray peeking out underneath. And a Gum Brown outsole anchors the sneaker. OG-style Nike Air branding is expected on the heel, even if we haven’t seen it in images yet.
Still, the reactions say enough. People are hyped for the release. “Ohhh gotta get these. 3s are my favorite and my brand color scheme.” Another fan didn’t bother with restraint: “Yikes!! I need these!” And then the real honesty: “Ima b p**sed if I don’t own these.”
This isn’t Taylor’s first dance with Jordan Brand, of course. Back in 2023, she kicked off the partnership with the Air Jordan 1 Zoom Cmft 2 “A Rose From Harlem”.
Nike and Jordan Brand are clearly trying to cease the hype around Taylor’s win for Best Supporting Female Actor at the 83rd Golden Globe Awards for playing Perfidia Beverly Hills in One Battle After Another. The sneaker reveal comes in the middle of that award and her upcoming appearance at the Oscars, where she is nominated in the same category.
Just days after her Golden Globe win, the actress received flowers from Beyoncé. “It was just so sweet. Oh my God, I just love her,” Taylor said in an interview with Extra. Bey’s note read, “Teyana, I’m so beyond proud of you. You deserve it all and then some.”
Taylor is everywhere right now, so it makes complete sense to capitalize on the hype surrounding her.
The Teyana Taylor x Air Jordan 3 Retro OG SP lands March 4 for $280 via Nike SNKRS and select Jordan Brand retailers. Style code IF3097-300.
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